Many entrepreneurs fuel their ideas by developing services and/or with product creation. They put a lot of time and hard work into making their businesses viable. What’s viability without profitability? A great way to give your business a financial boost is to start a membership site. You’ll not only bring prospects right into your back yard, you’ll also gently close the gate behind them by giving them a reason to stick around awhile.
What Exactly is a Membership Site?
A membership site is a private website that allows access only to members who voluntarily sign up. There’s usually an incentive for prospects to be a part of a membership site; such as a free gift, a newsletter or exclusive content. Members are sometimes given the opportunity to interact with other members, making the site even more valuable. If you don’t have one yet, it’s probably time for you to create a membership site.
Where Do I Start?
Good question. It usually follows, “How will I know I’m ready to have a membership site?” The answer? Right now. Begin right where you are, even if you don’t feel ready. As long as you have at least one give-away, you can begin. Too many entrepreneurs put off having a membership site because they don’t feel worthy to begin; they don’t think they have enough (products, services, freebies, etc.) to start with. My question to these entrepreneurs is “If not now, when?” If you wait until you feel completely ready, you’ll never begin and for every day you wait, you miss opportunities to connect with people who want what you have to offer.
Here’s an idea. If you don’t have a download or a sample product you can send out right now, create something of minimal value. Offer charter members a really low price to be the first to join your membership site. Just begin. In time you’ll develop other valuable incentives. The value of an object in motion, and that includes your membership site, is worth far more than waiting until you have something weeks or months down the road.
There’s a difference between cost and perceived value. Record a 30 minute teleseminar on a topic related to your business and give the download away to new members. How to’s, Secrets and Steps have a perceived value. They can actually change lives. It won’t matter to your prospects/clients that it only took you 30-45 minutes to produce. Watch the short video. Your membership site will make a huge impact on your business. Don’t wait. Go for it!
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.