Many entrepreneurs and businesspeople who consider themselves to be social media-savvy aren’t aware they’re missing the boat—a very BIG boat that leads to financial success. Are you one of these people? Let’s find out. You may be all over Facebook and well represented on LinkedIn. That’s good, but only part of the picture. If you don’t also use Twitter as a marketing tool in an ever-growing digital marketplace, you’re not only missing that boat, but guaranteed, you’re competition will be ready to board at the next port and sail off into the sunset with your clients.
Character is Everything
Using Twitter to grow a following is a matter of character; 140 of them, actually. Tweets are limited to 140 characters, and it can be quite a challenge to pass along a message with so little space. If you have a lengthy message, your blog might be better communication choice since you can describe your product and/or business in much greater detail. In truth, a blog is absolutely a better method for speaking to your clientele via your website. But you’ve gotta get them there first, right?
Masterful use of Twitter can do the trick. Especially if you learn how to use hash tags to your benefit. This strategy will help drive individuals to your website, blog, or sales page in ways general search engine queries will not. Take, for example, Twitter’s incredibly powerful search engine functions. These functions allow you to search through hash tags attached to most tweets and target conversations about a subject related to your product or service. Once this has been accomplished, you can join related conversations, and eventually tweet links to your webpage. #getit?
To illustrate why the above point is so powerful, let’s look at the much-maligned practice of telemarketing. When telemarketers make “cold calls,” they’re contacting individuals or businesses that may or may not have any interest whatsoever in what they have to sell. Risky business! It is up to the telemarketer to quickly pique their prospect’s interest in the product or service they’re selling or the sale is lost. Over the years, telemarketing firms noticed the vast majority of cold call sales being lost, so they devised a system that would set their telemarketers up for greater success. This simple shift in strategy prompted an immediate increase in sales. What did they do?
The firms hired people to generate leads for their telemarketers. These leads came from individuals or companies that already had some sort of interest in the product or service the firm offered. Because the telemarketing companies narrowed their focus, calls made to targeted leads instantly saw an increase in sales. What does this have to do with the number of characters in a typical tweet? Lots!
Here’s the connection: the system devised by telemarketing firms is essentially what you’re doing when you use Twitter’s search functions to get into other people’s conversations. If you own a website that sells car parts, why not hash tag your way into conversations with Twitter users who are talking about cars? On the other hand, if you sell gourmet chocolates, you might want to stay away from conversations on weight loss. #payattention to what you’re doing and #targetyourefforts! Watch the attached video to hear what Daven Michaels has to say about Twitter marketing.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.