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How to Combine Outsourced Marketing and In-House Marketing

It’s good to keep part of your marketing in-house. in essence, it is good to have an in-house marketing team. In fact, for a good number of companies, it is best to maintain an in-house marketing team. Then, for special marketing projects, you can adopt outsourcing.

Not all Mid-size Businesses Can Maintain the Cost of In-house Marketing

But, it is important to say that not all midsize companies and businesses can foot the expenses that come with a full-time marketing team. You are not alone if you are feeling like you are spending so much on your in-house marketing team’s salary and allowances.

Most or even all the Business Schools agree that a single marketer’s salary per annum ranges from $61,000 to over $120, 000 — an amount that can contribute meaningfully in growing and expanding a business.

This is Where Outsourcing Comes In

Consequently, smaller businesses and a number of mid-size companies prefer to outsource marketing. They may source for outsourced CMOs or partner with marketing agencies. This alternative to a full-time marketing team provides great insight on how to best market your business offers without spending so much as you would do when the in-house marketing team is the case.

While some businesses are better off outsourcing their entire marketing, some other companies (due to their nature of services) shouldn’t go that route and as a result, are better off using outsourcing to complement a partially-filled marketing team. In this case, your business should use outsourcing to fill the following essential gaps;

  • Copy-Writing: This is especially true about the long-form sales copy. While traditional marketers are good at crafting short-form messaging and witty slogans, you need something more when it comes to online marketing. In essence, one of the best ways to get consumers to learn about your brand is to create long-form contents.

People are still attracted to long-form content, but a very useful and valuable one. Many conclude that people in the present dispensation show signs of shorter attention spans.

Well, this may not be the whole truth; it could be that that they find many long-contents to be garbage. But, when they sift through and discover great long copies, they stick and absorb them. Long-form copies are highly beneficial – they boost online visibility, increase social engagement, accomplish enhanced link-building and much more.

  • Technical Know-How: There are tons of systems needed for the integration of distribution channels as well as marketing mediums. Therefore, having merely a cursory understanding of the applicable technologies is not enough when it comes to managing a marketing program successfully.

In essence, you should consider using outsourcing to fill in the technical knowledge gap in your business. This will yield both efficiency and cost-effectiveness on the long.

Go ahead and implement the strategies in this post.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

4 Responses to “How to Combine Outsourced Marketing and In-House Marketing”

  1. Steve Smith says:

    Great and insightful advice! Your Channel is On Top. Thanks!

  2. Thanks a lot, Daven Michaels, your pieces of advice are very inspiring for me!

  3. Rory Peters says:

    thanks for sharing this amazing wisdom, I really appreciate.

  4. Thanks for the sharing advice from Daven Michael. It is really helpful.

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