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Must – Read Honest Truths About Starting Your Own Business


Perhaps you’ve had it in mind all along to start a business. Or, it could be that the covid-19 affected your job and you’re thinking of starting your own business. Whichever way, it’s a good idea to become your own boss. But, there are honest truths about starting a business and you should acquaint yourself with those truths.

Truth #1: Overnight Success Does Not Exist

You’ve probably come across business success stories that sound like the success all happened over night, haven’t you? Often, such stories are on the surface and do not reveal the struggles that come with starting and growing a business. There are such times when it looks like all your efforts are consistently amounting to nothing as a start-up. At such times, you will feel like giving up and rather falling back on a paid job that offers security and cash flow.

Well, if you fall back to paid job just to learn the rudiments of running a business, that’s okay. But, it shouldn’t be done out of fear and hopelessness that you may never succeed in business. The truth is that most successful businesses you see today went through tough and trying times before stepping up to the level you find them today. The message is simple and clear; starting a business is hard-work and requires perseverance.

Truth #2: Focusing on Value will Pay More on the Long Run

Often, many start-up entrepreneurs are distracted by competition rather than focusing on value. You don’t have to try to outwit the front liners in your niche. You will naturally and effortlessly do that when customers find your product or service more valuable. So, you should concentrate on building value.

You should be concerned about pertinent factors such as how you can make your product and/or service stand out from the pack. One of the methods is to honestly seek feedback from your customers so that you can constantly improve on your offer.

Truth #3: You Need Trusted Mentors and Business Colleagues around You

You need help from people who have gone ahead of you in your line of business. This will help you bye-pass some costly mistakes and shorten your learning curve. Besides, with the right mentors and colleagues by your side, you can still keep your head high even in hard and trying times. Getting a leap-frog to success can come from moral and experienced guide provided by a mentor or experienced business colleague.

Truth #4: Do it with Everything You’ve Got

You need to be completely passionate in pursuing your business idea. This will help speed up your success and make a name for you in your industry. Above all, don’t stay disconnected with your customers. Nobody wants to really connect with a faceless venture. They want to know who is behind the business they are interested in.

This is how you gradually build a success story and become a celebrated founder.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

One Response to “Must – Read Honest Truths About Starting Your Own Business”

  1. Hey Daven :) thanks for sharing your thoughts! These tips will help me a lot!

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