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Outsourcing Customer Service

We all know that one of the most important elements of a successful business is the customer service aspect. While customer service is not actually the product that you are selling, unless, of course, you are operating a business dedicated to providing customer service as a product to other companies, it is undeniable that a strong, positive customer service experience is a very strong element of a positive sales force. Whenever your customers have a need to interact with the people that you have hired to represent your company in the customer service aspect it is very important that they come away with a positive impression.

A single negative interaction with a customer service representative can be enough to spawn any number of highly negative reviews online, damaging your reputation.

Since a strong customer service department is a requirement for operating a successful business there is really no way to get around operating one. What you do have, however, are options to reduce the costs and responsibility associated with the operation. The way that many modern business owners are finding to reduce these costs is actually fairly simply- outsourcing customer service. This allows you the liberty of shifting the overhead cost of setting up and maintaining the infrastructure of a customer service department to an outsourcing center that is already equipped to handling it, requiring you only to pay for the hours of labor cost you purchase from the center.

However, one of the primary benefits of outsourcing customer service may not be readily apparent on the surface.

While the tangible benefits to your business are obviously the monetary benefits of shifting the costs of operation to another operation and minimizing the labor costs, the intangible benefit comes from the freedom you acquire from shifting the managerial requirement onto another service. This liberates all of the time and energy that you would normally have to dedicate to making sure that the customer service center is operational and overseeing the employees of the center, letting you shift all of those resources towards other endeavors.

What you choose to do with your newfound free time is up to you- whether you want to dedicate that time to a hobby to improve your personal quality of life or reinvest that energy into your business to help it grow and expand is up to you. That being said, when the benefits of outsourcing customer service are so apparent it basically necessitates checking into outsourcing centers to see if this is the right decision of your business. You have nothing to lose and everything to gain.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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