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Outsourcing Marketing Services – How Marketing Outsourcing Works

Outsourcing has become a popular terminology in today’s business arena. The reason is obvious; this business solution has been found to be extremely useful in so many ways such as saving cost, leveraging affordable expertise, overcoming time-zone obstacles, hastening product entry time to the market, and many other benefits. The best part is that virtually all aspects of business and business functions can be outsourced, including marketing. There are outsourcing vendors or companies that specialize in rendering outsourcing marketing services.

So, What is Marketing Outsourcing?

When a business or company outsources its marketing activities, it is handing over such activities to a third party who is specialized in carrying out marketing functions successfully and at an affordable rate. This comes with three distinct benefits as follows;

1: The business or company is able to take advantage of better and increased quality marketing expertise than it could afford under normal circumstances. And, even if the business will end up with top quality marketing staff in-house, it will pay almost thrice (if not more) of what it would incur if it rather opts to leverage outsourcing marketing services.

In addition, choosing to outsource marketing services rather than establish a marketing department in-house will help a company cut-down cost significantly. These costs are mainly those associated with overhead costs, as well as employee remuneration packages that include things like health insurance and other allowances.

2: Another major benefit that comes with outsourcing marketing functions is access to expertise that would have cost more in-house. For instance, hiring a marketing manager to man the marketing activities of a company can be cost-intensive since you would need to pay such top executive high salary and allowances. Of course, the marketing team is there to also cater for.

Small and medium-scale businesses enjoy this benefit even more than the big companies since they have far less resources to hire top marketing executives or even keep a marketing team in-house.

3: Also, when you leverage outsourcing to handle your company’s marketing functions, you will only pay for the services you leveraged unlike keeping marketing employees in-house and paying them regularly, even when there’s no serious marketing activity going on.

For instance, if you want to launch a new line of product or expand your reach, it is quite more cost effective to use outsourcing services and terminate the contract once the campaign is over. This is not the case when you hire marketing employees – you will still need to pay them hourly or monthly remuneration rates even if the major marketing campaign is come and gone.

Obviously, taking advantage of outsourcing marketing services come with top benefits when compared side by side with establishing a marketing department in-house.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “Outsourcing Marketing Services – How Marketing Outsourcing Works”

  1. Madeline Parisi says:

    It’s going to be end of mine day, but before ending I am reading this article
    fantastic post to improve my knowledge.

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