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Outsourcing Telemarketing – It’s Common Sense!

With the current global financial crisis, every business man or woman would search for ways to cut down the cost of running their businesses. Do you know that some people think that outsourcing is a complete waste of money? Outsourcing services will certainly allow your business to really take advantage of infrastructure, staffing and language capabilities so that your business can reach prospective clients. Do you know that telemarketing is one of the effective ways of informing people about your product and or services? A lot of people are becoming oblivious of posters, banners, bill-boards and other in-your-face kinda advertising. No matter how colorful or sharp your outdoor advertising posters, billboard and banner may be, people do not seem to be aware of them especially in big cities where everyone is of course rushing off someplace. Posters, banners, billboards and the likes will not be able to answer questions that potential clients or customers would want to ask, but your telemarketer can!

Anyone who handles a telemarketing team knows for a fact that it is not a job for any ole Okie from the Muskogee, because it requires considerable experience and expertise, which is why it is a pretty good idea to outsource your telemarketing – just leave it to the pros!

Competent Telemarketing Companies Have the Following Attributes:

a. Experience – When you outsource your telemarketing in order to boost sales, you are certain that you are of giving the job to the people who have enough experience in the business. Telemarketing firms are superb at producing results and getting top notch phone scripts, they are also pretty good at doing the following:
– Increasing sales
– Setting-up calling tactics
– Gathering the information of potential customers/clients over the phone

b. They Know and Follow the Rules – Telemarketing firms do not only know the rules but also follow them concerning phone solicitation, which has been laid down and enforced by state, federal or international agencies. You can also count on the fact that telemarketing firms are bang-up to date on ever changing laws – this will of course prevent your business from inviting any kind of potential liabilities.

c. Break Barriers and Solve Staffing Issues – Outsourcing your telemarketing in order to boost sales, will keep you from worrying about hiring and training additional sales staff so as to fill temporary positions in your company. Another wonderful thing about using telemarketing companies is that they will afford you the chance to reach out to clients/customers in different time zones who naturally may speak a totally different language. If you want your products and or services to attract international clients/customers, or if you just want a 24 hour a day call center facility, all you have to do is to outsource your telemarketing and you will also discover that it is by far, the most cost-effective solution to growing your business.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

25 Responses to “Outsourcing Telemarketing – It’s Common Sense!”

  1. Linnea Rhue says:

    Hi I just wanted to ask on if you could write another post to go a bit further into detail on the topic? This one was great but I would love to hear more!

  2. admin says:

    Ok, will do

  3. thanks !! very helpful post!

  4. We are considering outsourcing an outbound telemarketing campaign for lead generation. We have been approached by service OFFSHORE companies and wanted to see what you can offer us. We want script development and merchant list included (Sales Genie). Please review the website to get a handle on our business model, then call me directly at 316-243-2590 (PST).



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