According to a prominent marketing expert named Erik Huberman, sticking with your core competence is an absolute necessity if you really want to do well in your business. Do whatever it is you do best and let marketing experts execute their business functions. It is called division of labor and it is a sure way of getting the job done without excessive time consumption, stress, and expenses.
THE TRENDING METHOD OF GROWING YOUR BUSINESS
One thing about trend is that it is a widely accepted way of doing something. In the world today, businesses and organizations outsource many facets of business like accounting, customer services, development, and of course marketing. If yours is a new brand or a business looking to expand, hiring the service of an expert marketer can go a long way in bringing your products and services to the right audience while you focus on other things. By doing so, you can save recruiting time, overhead commitment, training time, and the expenses of full time staff.
WHEN TO OUTSOURCE A MARKETING JOB
You should know that the need to outsource might not be a constant call. Outsourcing tasks are mostly carried out in the following scenarios.
1) To reduce the cost of hiring a full time expert to do the job; that is if there is no much need for marketing. Some businesses have their own internal marketing team; but how viable is the team? You can outsource the marketing job to an external marketer who can rub off positively on the internal marketers (as your contract with the external marker lasts) and inspire them to succeed.
2) If you need to get your marketing job done in as little time as possible; especially if you are in short of hands or time, it is advisable to outsource. If you are familiar with the goals of your business, then you will know when it is right to outsource and when it is not.
3) Outsourcing your marketing team is a good way to improve the success rate of your company/business. It is not like a passing fad, it is more like a paradigm shift that can change the face of your business in as much as forever. With the help of the internet and technology, you can easily come in contact with people who can expertly and professionally do jobs you cannot do yourself probably as a result of lack of know-how.
EXTERNAL PERSPECTIVES OF YOUR COMPANY
In addition to the benefit of outsourcing marketing jobs, you stand the chance to get an outside and professional perspective of your business/company. This is one of the reasons why companies/businesses with internal marketing teams still go as far as outsourcing marketing jobs. No matter how well you think you know your business, your perspective of your business is still one sided and narrow. There is always room for expansion/growth, and this you can get from listening and implementing the external ideas; and the more often you do this, the more your chances of doing well.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Nick Fletcher says: 
THE NEED TO OUTSOURCE MARKETING SERVICES
According to a prominent marketing expert named Erik Huberman, sticking with your core competence is an absolute necessity if you really want to do well in your business. Do whatever it is you do best and let marketing experts execute their business functions. It is called division of labor and it is a sure way of getting the job done without excessive time consumption, stress, and expenses.
THE TRENDING METHOD OF GROWING YOUR BUSINESS
One thing about trend is that it is a widely accepted way of doing something. In the world today, businesses and organizations outsource many facets of business like accounting, customer services, development, and of course marketing. If yours is a new brand or a business looking to expand, hiring the service of an expert marketer can go a long way in bringing your products and services to the right audience while you focus on other things. By doing so, you can save recruiting time, overhead commitment, training time, and the expenses of full time staff.
WHEN TO OUTSOURCE A MARKETING JOB
You should know that the need to outsource might not be a constant call. Outsourcing tasks are mostly carried out in the following scenarios.
1) To reduce the cost of hiring a full time expert to do the job; that is if there is no much need for marketing. Some businesses have their own internal marketing team; but how viable is the team? You can outsource the marketing job to an external marketer who can rub off positively on the internal marketers (as your contract with the external marker lasts) and inspire them to succeed.
2) If you need to get your marketing job done in as little time as possible; especially if you are in short of hands or time, it is advisable to outsource. If you are familiar with the goals of your business, then you will know when it is right to outsource and when it is not.
3) Outsourcing your marketing team is a good way to improve the success rate of your company/business. It is not like a passing fad, it is more like a paradigm shift that can change the face of your business in as much as forever. With the help of the internet and technology, you can easily come in contact with people who can expertly and professionally do jobs you cannot do yourself probably as a result of lack of know-how.
EXTERNAL PERSPECTIVES OF YOUR COMPANY
In addition to the benefit of outsourcing marketing jobs, you stand the chance to get an outside and professional perspective of your business/company. This is one of the reasons why companies/businesses with internal marketing teams still go as far as outsourcing marketing jobs. No matter how well you think you know your business, your perspective of your business is still one sided and narrow. There is always room for expansion/growth, and this you can get from listening and implementing the external ideas; and the more often you do this, the more your chances of doing well.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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