Colours are always around us. It is part of our daily existence. However, it has a way of influencing our purchasing behaviours. The reason why we behave the way we do is that colours weigh a lot of psychological influence on every being. This explains why marketers use the power of colours to get across to their desired audience with greater ease.
The control of colours is quite hidden in the subconsciousness of people. They do not know why they love to wear certain colours as their favourite. They go about the day’s activities without knowing that their actions are dictated by the colours that they see. In as much as colours play a major role in making purchase decisions, they are not the only condition that determines consumer behaviour.
Based on the discoveries of the influence of colour, experts have gone ahead to formulate a colour theory. We can say that colour theory nothing less than forming means of using colours to achieve specific action from people who look at them. This theory had been widely consulted by both marketers and other professionals, to take advantage of colour influence over the populace.
Right inside a shopping Mall, one could see many attractive colours on display. For instance, there are many logos, shirts, brochures, packages that are coated with colours. These colours aim to compel viewers to emotionally react by making purchases according to the indirect dictates of colour theory.
Different Cultural Perceptions
Although colours are deemed to be evoking universal feelings and emotions there exist different cultural perceptions amongst nations of the world. One of such example is colour Red. Red means mourning in South Africa whereas it is a sign of good fortune in Chinese. With all these disparities in colour, one must do usability testing of colours before applying it to any region.
The Psychological Impact of Colours on Consumers
Science has proved that there is a strong string attaching colours and how we feel and react. This is why colours could alternate someone’s earlier buying decision to some other choice at the venue of the purchasing point. There is no denying the fact that colours meet basic requirements for stimulation. Science has proved that colours have a way to ginger certain responses in the human brain.
The way marketers use the power of colour theory to promote brands
Marketers and retailers good at using colour theory to persuade their customers to patronize their goods. Studies have shown that customers do harbour one colour in mind while shopping. According to studies, it has been revealed that up to 93% of customers easily swayed by the look of the product they want to buy.
CONCLUSION
As colour theory continues to gain momentum amongst experts and consumers, you have to follow the steps of those who have gained from it. Perhaps it is wise that you consult widely and engage in outsourcing for colour experts to assist your corporation.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
David Brobeck says: 
The Place Of Colour In Consumers’ Buying Behaviour
Colours are always around us. It is part of our daily existence. However, it has a way of influencing our purchasing behaviours. The reason why we behave the way we do is that colours weigh a lot of psychological influence on every being. This explains why marketers use the power of colours to get across to their desired audience with greater ease.
The control of colours is quite hidden in the subconsciousness of people. They do not know why they love to wear certain colours as their favourite. They go about the day’s activities without knowing that their actions are dictated by the colours that they see. In as much as colours play a major role in making purchase decisions, they are not the only condition that determines consumer behaviour.
Based on the discoveries of the influence of colour, experts have gone ahead to formulate a colour theory. We can say that colour theory nothing less than forming means of using colours to achieve specific action from people who look at them. This theory had been widely consulted by both marketers and other professionals, to take advantage of colour influence over the populace.
Right inside a shopping Mall, one could see many attractive colours on display. For instance, there are many logos, shirts, brochures, packages that are coated with colours. These colours aim to compel viewers to emotionally react by making purchases according to the indirect dictates of colour theory.
Different Cultural Perceptions
Although colours are deemed to be evoking universal feelings and emotions there exist different cultural perceptions amongst nations of the world. One of such example is colour Red. Red means mourning in South Africa whereas it is a sign of good fortune in Chinese. With all these disparities in colour, one must do usability testing of colours before applying it to any region.
The Psychological Impact of Colours on Consumers
Science has proved that there is a strong string attaching colours and how we feel and react. This is why colours could alternate someone’s earlier buying decision to some other choice at the venue of the purchasing point. There is no denying the fact that colours meet basic requirements for stimulation. Science has proved that colours have a way to ginger certain responses in the human brain.
The way marketers use the power of colour theory to promote brands
Marketers and retailers good at using colour theory to persuade their customers to patronize their goods. Studies have shown that customers do harbour one colour in mind while shopping. According to studies, it has been revealed that up to 93% of customers easily swayed by the look of the product they want to buy.
CONCLUSION
As colour theory continues to gain momentum amongst experts and consumers, you have to follow the steps of those who have gained from it. Perhaps it is wise that you consult widely and engage in outsourcing for colour experts to assist your corporation.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
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