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Using Video To Market Your Service-Based Business Is As Easy As Following These Proven Approaches

Using Video to Market

Video has proven effective over and again when it comes to marketing products and services online. YouTube is now recording over a billion users – this is equivalent to a third of internet users. It’s no longer news that video now constitutes 74% of the entire traffic online.
Here are top-of-the-line approaches to using video to promote your service business;

1: Provide Value

Value has always been a major element in any success-oriented marketing technique and video is no different. So, when you create a video for your service, ensure you feature a value element to your prospects. One of such values is a how-to demonstration or useful tip. Do not feature video on your website just for the sake of it. Make sure it comes with an attractive value.

2: Include Tags

Always tag your marketing videos by including related key terms to the descriptions and titles of your video. This will make it easier for users to find videos on YouTube and other video sites. Don’t use the file name suggested by your PC. Instead, provide a descriptive file name for your videos.

3: Don’t Forget to Include a Call to Action

A CTA or Call To Action is simply what you want people to do after watching your video. Some of the relevant calls to action to include in your service-business marketing videos include share, sign up, visit the website, like, and subscribe. It’s wrong to assume that viewers will automatically take an action after seeing your video. It is your responsibility to prompt them to take action. As long as your video offers value, you can be sure that viewers will take the required action.

4: Feature the Video On Your Website

Do not just upload your video to a video site such as YouTube. Make sure you also have a copy of the video on your site and blog. The reason is to make finding your videos easier for your prospects. Subsequently, they will be motivated to visit your website regularly.

5: Include a Link

Also, don’t forget to always feature your URL on every video you create. This will help point viewers to your website. The task is as simple as leveraging a video editing software.

6: Create Short Videos

Short and interesting videos are more attractive to online viewers. People do not have the patience for long videos, except they are already acquainted with your videos and find them interesting. Go straight to the point and introduce yourself, what you offer, and what benefits await prospects. Between 2 to 10 minutes would be just fine. Tutorial or instructional videos can run up to 10 minutes or more.

Finally, consider outsourcing video marketing to an expert if you are not an expert in this niche.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

One Response to “Using Video To Market Your Service-Based Business Is As Easy As Following These Proven Approaches”

  1. Great Information, your never too old to learn. Thanks

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