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Effective Ways To Market Your Business During The Pandemic

Effective Ways to Market Your Business During the Pandemic

As social distancing to curb and prevent corona virus continues, business owners should find effective ways to keep their businesses alive. One of such great techniques is to market a business digitally. This article contains helpful tips on smart ways to market your business during the pandemic.

Step #1: Come Up with Techniques to Adapt Delivery of Your Products

Many businesses, especially the small businesses selling non-essential items have been affected by the pandemic. Thankfully, you can take advantage of digital technology to explore different ways to get your products to your customers and by so doing keep your business alive.

Right now, it has become necessary to close brick-and-mortar- storefronts, especially those selling non-essential items. But, you can use your online storefront to take orders from customers. If you don’t have an e-commerce website, you can call customers via phone to take their orders.

For businesses that offer services, you may still be able to carry on virtually. Alternatively, you can adopt contact-free methods to offer your service conventionally. For instance, if you have a floral business, you may still deliver flowers at people’s doorsteps, as long as your workers wear sanitary gloves and facial masks during handling and when delivering an order. Just inform the customers that the flower has been delivered at their doorsteps.

Typical service businesses such as consulting and advising businesses can be conducted via video conferencing. Subsequently, you can share files with clients using cloud-based document-sharing service such as DropBox or Google Drive.

Step #2: Think of Offering a New Product

Before now, facial masks and gloves were mainly used by healthcare workers. But right now, the Covid pandemic requires virtually everyone to use those items for protection. This can present a new line of business for a company that formerly makes spirits. In essence, such business can switch to hand sanitizers production to meet the current need of most people and generate revenue while the crisis lasts.

Step #3: Find Additional Ways that Your Product Can be Used

This period calls for serious brainstorming and proactive thinking in order to generate revenue while the pandemic lasts. Take a look at your current business offerings and see if they could have additional uses. Needs are changing as a result of the outbreak.

As people are now locked down at home for a prolonged period, you can brainstorm ways that your product or service can be additionally used. For instance, if you sell spirits or similar alcohol-based liquids, they can be used with other home items to prepare quick and cheap home-made hand sanitizers.

Finally, gifts cards are also great tools to market your business during the lockdown. They help infuse quick cash into your business so that it can stay alive. Also, gift cards will help you secure customers for the future. You can engage email list to promote gift cards to your existing and prospective customers.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

2 Responses to “Effective Ways To Market Your Business During The Pandemic”

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  2. Everything is very open with a really clear description of the issues. It was truly informative.
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