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Outsourcing Marketing: Should You Outsource Your Digital Marketing?

Marketing your brand online can be a really time-consuming task. This is why most businesses and companies resort to outsourcing marketing to external experts. Digital marketing has become an increasingly outsourced task because of two major reasons; to free up time for the core functions of the company and to get the better result from experts.

First, let’s examine the term “digital marketing”. It is simply the marketing of services and/or products via digital mediums or technologies, especially over the internet. This can be accomplished with the wide range of tools and devices such as websites, social media platforms, blogs, phones, and computers.

If you’re wondering whether or not it is wise to outsource your digital marketing, here are some benefits you should consider;

You will Free up More time for Your Core Functions

Particularly for small businesses that have fewer hands on deck, you will free up more time for the core functions of your business by hiring an external expert to manage your digital marketing.

As mentioned earlier, staying at the competitive edge with digital marketing requires spending hours daily on the various mediums and tools mentioned earlier. This would definitely leave you and your few employees with little time to attend to what matters most to the business. So, contract out your digital marketing and focus on the core tasks in-house.

Spend Less on Digital Marketing


Digital marketing outsourcing is less expensive compared to hiring the expertise in-house. First, you will need an office space and a computer if you decide to employ the digital marketer full-time, plus monthly or hourly salary.

On the other hand, you don’t need an office space or other work tools for an external digital marketer since he already has his own tools and space for the task. Besides, if you decide to take a break from his service to monitor the outcome of the service offered so far, you won’t have to pay the contractor for the period of time you are no longer using his services. All these factors help to greatly cut back the amount of money spent on digital marketing.

Use the Best Hands for the Task

Often, digital marketing service providers are experts in this field of marketing. They are well trained to execute the task. And, they employ the most effective apps, tools, and measures that guarantee the best result ultimately.

They are willing to sit for hours promoting your product and/or services digitally, in a way that would grant you a competitive advantage. So, you can go to bed and be sure that more and more customers around the world are becoming aware of your products and services, leading to potentially increased orders on the web.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

2 Responses to “Outsourcing Marketing: Should You Outsource Your Digital Marketing?”

  1. Olly Dale says:

    That’s a beautiful piece of information Daven.

  2. Olly Dale says:

    Great post, thank you!

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