It’s all about the marketing. You might have the most revolutionary product on the market; one that can change the world in ways people never imagined, and if you don’t market it, it’s worthless.

The “if you build it they will come” mentality is defunct. You can spend all of your time and financial resources building it, but “they won’t come” unless you go after them.

In the movie Field of Dreams, the character played by Kevin Costner spent day after day following a dream of building a baseball field. He was committed, long into the evening hours—he was compelled to do it.

Sound familiar?

As entrepreneurs, ideas come to us a mile a minute. We dream ideas. We create while we’re eating, sleeping and attending events. Wise entrepreneurs know they can’t do everything. Some ideas will just have to be shelved.

But there are those gems we just can’t ignore. Some ideas require follow through, and so we spend our time and money crafting them: we write books, design software, create programs and plan events, any of which we know are going to rock the world through our brilliance.

Maybe so, but unless we let people know about them, our genius is wasted—along with our money.

How do we spread the word? It’s called marketing. Along with a general concept of marketing, add contemporary models of Internet marketing, Social Media marketing, and video marketing, etc.  It has never been easier to reach large audiences than it is today. The whole world is at your doorstep. Open your door and invite them in.

The attached video introduces Craig Duswalt. He’s invested his whole life into marketing.

Depending on your level of experience as a businessperson, Beyond Business Live will introduce you to new ways of marketing you may never have heard of. At this content driven event you’ll learn (among other things) about ways to maximize your efforts to produce an effective marketing plan. One of those ways is how to outsource it.

Your marketing plan is comprised of a series of tasks set to a timeline. List those tasks and then move all that you can delegate over to a second list. Leave only the tasks that are income generating or that you alone must perform on the first list.

How much time have you freed by outsourcing the tasks that someone else can perform for you? You can use this time in any way you choose: to make more money, take a vacation, or grab one of those ideas you shelved a while back and put into motion. Your choice!

Marketing is essential, but it doesn’t have to add more to your workload. Outsource it and watch your business thrive!

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com.  The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.