Hey there, Daven Michaels, founder of 123Employee and today I’m coming to you from Nice, France. Today’s marketing tip is on “Opt In” boxes. If you don’t know what an “Opt In” box is, you’ve probably been living under a rock. I’m sure you know what it is. It’s when you go to a website and that website asks you for name and email. This is critical because these days people don’t purchase the first time they go to websites. I know you don’t. You’d probably look at the website, then you shop around a little bit, then you do some research, and then you come back to it. So, if people don’t purchase from you, is it because they don’t want to buy from you? The answer is no. They just aren’t ready to buy from you yet, so you have to cultivate a relationship with that person. The only way to do it is to get their information. People get really caught up with “Opt In” boxes; they just don’t seem to understand the logistics. These days it’s very simple, all you have to do is work with a shopping cart company or email service like Aweber. I’ll put some links below. You can simply generate a quick code, give it to your web designer, and you’re up and running. It’s really simple. Now, I’ll go ahead and extend this for the next couple of weeks; so next week, we’ll talk more about what to do with that contact information when you have it, and then the following week, week 3. I’ll go ahead and give you some power moves on how you can actually take that, put it to the next level, generate more information from your client, and utilize that information. This will be some good stuff, a 3-part series. We’ll start with part 1, just go and get set up. Set up an Aweber, a 1Shoppingcart, or Infusion account. I’ll put the links below and you’ll be good to go. This is Daven Michaels. I hope you’re living your true-life adventure.