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Making Your Social Media Marketing Result Oriented

It’s a common knowledge that any business that is not leveraging social marketing may be losing out big time! Every Dick and Harry is now on at least one social platform. It simply means that millions of people from all over the world use social media in one way or the other.

Research has shown that most people spend substantial time on these social channels. At this point, it’s necessary to recommend social media marketing outsourcing as one of the viable ways to maximize social marketing.

This sends out one and important message — social is a powerful tool for marketing your business, much more than your conventional marketing tools. However, before you rush off to join the rat race to claim your own share of the social marketplace, you need to learn how to maximize social media for marketing.

Tip #1: Start with Your Long Term Goals

Prior to adopting social media to market your business, you should first identify your long term goals. Find out how your social marketing efforts will help in achieving your organizational goals. You need to ask yourself essential questions on the purpose of adopting social marketing. Typical examples of such questions would include the following;

  • What do I want to achieve ultimately?
  • Am I targeting at boosting sales with social marketing?
  • Do I want to achieve customer base expansion by expanding my visibility via social platforms?
  • Is customer service my major focus?

Tip #2: Decide on the Social Networks to Use

Another major step towards making your social media marketing result-oriented is to choose your preferred social networks. The list includes Facebook, Twitter, LinkedIn, Instagram, and Pinterest. While it may be luring to be on all these platforms at the same time, it’s always better to be on a small-scale and expand later, except you choose to outsource social media marketing. And, in choosing social platforms to launch your business on, you should be strategic.

For instance, if your products are visual (e.g. food, art, clothes), you may be better off focusing more on Instagram and/or Pinterest. These platforms are visual-oriented and as a result, will inspire people to take action regarding your product. Photogenic, branded or colorful products are the most suitable for these social channels. No matter what social channels work best for your product and/or service, you should always integrate Facebook to your social marketing — it has a far larger population.

And, when it comes to business to business communication, LinkedIn would deliver a great outcome. Video marketing is also highly effective and the social channel to focus on in this case is Youtube. In addition to Youtube, Snapchat and Vine are also ideal for businesses geared towards high-level production equipment.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “Making Your Social Media Marketing Result Oriented”

  1. I am truly grateful to the owner of this site who has shared this enormous paragraph at here.

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