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The Best Way to Promote Your Business for Free on Social Media

Social Media

As social media marketing is becoming increasingly popular, many online marketing service providers have specialized in social media marketing. Smart companies and businesses are increasingly leveraging the professional services of these social media marketing gurus to promote their business on social media.

You should highly consider joining the bandwagon of companies that outsource social media marketing. The truth is, social media marketing is a demanding task. It will eat deep into the time you have for your core business functions. And, instead of hiring experts in-house for the task, you will spend a fraction of such cost when you outsource social media marketing.

However, if you have decided to do social media marketing without incurring any cost, here are some helpful tips to adopt;

Start by Creating Social Media Accounts

As you know, Facebook is the most popular social media channel right now. So, start by creating a Facebook page. The best part is that you can also create separate business pages on Facebook. When you create a business page, give your page a business face by uploading photos of your brick-and-mortar office and products. And, it’s important you update your Facebook business page with new information.

Now, when you promote on Facebook, you are better off keeping your posts short. And, don’t forget to incorporate pictures where necessary. Many people on Facebook are image-oriented. They just want to see good pictures and great videos as they scroll down their social feed. So, make sure you feed their curiosity in a captivating way without sounding overly promotional. Also, make it a habit to look out for negative comments so that you can handle them accordingly.

Market on LinkedIn

LinkedIn is a professional channel but also considered a social media channel since people interact on the site in different ways. It is a business networking website. So, it’s a great idea to also create a LinkedIn account for your business promotion. When you create a business account on LinkedIn, encourage your employees or outsourcing team to be part of it. To help LinkedIn showcase you to other users, make sure you include every important detail and info on your company’s profile section.

Use Twitter

Twitter marketing is also effective and completely free. When you create a Twitter account for your business, make sure you post updates. Also, don’t forget to generate attention by engaging hashtags.  Stay up to date with trending topics, so that you can engage the ones that are relevant to your business. You can make your Twitter business page more lively and attractive by asking your team members or employees to become followers and participants. Your Twitter handle must reflect what your company does or its name.

Finally, when you use social media to market your business, choose the ones that are most relevant to your business.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “The Best Way to Promote Your Business for Free on Social Media”

  1. Mike Henning says:

    Thank you so much for sharing this useful data! Greatly appreciated.

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