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Managing a Social Media Marketing Campaign – Part 1

It’s important to say upfront that social media marketing is work! In essence, it’s not something you pay lip service to. It requires time dedication, plus a working knowledge of how to successfully market on social media. Therefore, if these conditions do not fit into your schedule, you should highly consider outsourcing social media marketing to social media marketing experts.

The engine rooms behind social marketing are websites such as Facebook, Instagram, Twitter, Pinterest and the rest. Many businesses of various kinds are leveraging the power of these social sites to promote their brands and ultimately grow their businesses.

Now, don’t jump into social media marketing until you have formed a solid social media strategy by adopting the following steps;

Step #1: State Your Social Media Goals Clearly

Whether you want to outsource social media or do it yourself, the first step is to write down your social media goals. You should have other goals in addition to boosting your followers. These additional goals would include increasing your first-time customers, boosting sales with great posts, and generating more positive reviews.

Social media marketing is not all about increasing your following base, but also ensuring that the followers are interacting with your brand in one way or the other — e.g. clicking on your links or buying your products, which is the ultimate goal of embarking on social marketing.

Step #2: Embark on a Survey

You should embark on the brand survey, targeting your existing customers. Create an online survey that you can send to your existing customers. Some of the useful services that will help you achieve this effectively include SurveyMonkey and Google Forms.

Simply feed in the questions you have prepared into the survey generator. Subsequently, you can email the link to your customers. Another method to share the link is to post it on your social platforms. The questions to include in the survey should target the customers’ age, location, gender, and other demographics. You should also find out how and if they use social media.

Step #3: Spot the Most Suitable Platforms for Your Brand

The survey you carried out earlier will help you in determining the most suitable social platforms for your brand — your traditional marketing technique will always be useful for this purpose.

You should focus on the top 2 to 3 platforms where your current customers congregate. This way, your content will reach your target audience effectively. And, whichever platforms you choose, don’t forget to prioritize Facebook because of its exceptional popularity. In essence, strive to have a strong presence on Facebook.

Finally, make sure your website is mobile-friendly, bearing in mind that most people use their mobile devices to access social media platforms. So, you should outsource your website design to a professional graphic designer.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “Managing a Social Media Marketing Campaign – Part 1”

  1. A leader knows the way, leads the way, shows the way. DAVEN MICHAELS is one of them??

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