At some point in business, it will dawn on a smart-thinking business owner that a professional marketing help is needful. Laying your hands on the marketing processes that you are not an expert on (pay per click, social marketing or trade shows) may end up hurting your business instead of healing it. So, you need professional service such as outsourcing marketing services.
But, here’s the big question; can you really afford the marketing help that you desire?
Whether you’re looking for a strategist, graphic designer, web developer, PPC expert, or a content manager, you will incur substantial overhead cost when you hire these experts in-house.
The truth is, you need most of these marketing experts for the different marketing aspects. Of course, one marketing expert does not know it all. The least you will pay to get any of those marketing services is around $51,000 and about $336,000 for all the marketing positions mentioned above. Of course, you know that the risk of bad hire has not been added to the cost above. Obviously a small or medium-sized business can barely foot such bill considering its limited resources.
According to statistics, the failure of many companies and businesses has been largely attributed to haphazard marketing and sales functions/activities.
So, What’s the Solution?
Most companies and businesses are increasingly leveraging outsourcing marketing services for different marketing functions. You should employ rigorous process to find a suitable outsourcing marketing partner who has great insight into your type of business and the marketing functions that will help move your business forward.
The external marketing expert will also help bring the order that your business marketing needs to move to the next level. Marketing partners who operate from outside of the business premises usually work with team of professionals who combine their different areas of expertise to build a powerful marketing concept for your business.
Remember, it wouldn’t have been possible for you to afford such professionals in-house, especially if your business is at its start-up or mid-range level. In essence, you are financially incapacitated to afford such professionals on a full-time basis. But, through outsourcing, assessing such professionals without draining your purse has become so easy and practical. Indeed, the cost-saving can be very significant, and the outcome completely desirable.
Work Towards Getting the Best Result
But, you must be on top of the game, putting proper checks and balances in place, and making sure there is proper contract signed by both parties, so that you can legally lay claims in the event of breach of agreement. This is the best way to make most of outsourced marketing services.
So, don’t fold your hands and wait for a miracle to happen. You should bring the miracle you need for your business to your doorstep by saving cost and increasing profit through outsourcing.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.