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Should a Business Outsource Its Marketing?

Is your business or company ripe for outsourced marketing? More and more businesses are increasingly asking if it is okay to outsource their marketing or handle it in-house. Already, the majority of businesses outsource a couple of tasks — content creation and graphic design.

Right now, a number of industries are compelled to look into every aspect of their business operations which includes marketing, and this compulsion is coming from competitive pressures such as market changes, legislation, and automation. And, some firms no longer want to keep full-time employees for non-core business tasks, so that they can pay attention to the core functions.

When you take a look at your marketing schedule, here are some questions you should honestly try to provide answers to;

  • Do we struggle to manage this function in-house?
  • Is this function-core to our business?
  • Are we capable of finding and managing the suitable talent for this task?
  •  Are we incurring more or less on the fixed overhead cost?

If your answer to most or all of the questions above is on the positive side, you may as well handle the functions in-house. On the other hand, if you are not thinking twice about saying ‘no’ to those questions, then you are better off adopting outsourced marketing service.

But again, if you want to leave those functions in-house, you should consider the suitability of the in-house team in handling the function, in terms of talent and the time at their disposal.

Today, the majority of the professional services firms adopt outsourcing as an essential tool for keeping up with the constant change in the business world and marketplace. For some firms, it’s a tool for tackling short-term, distinct needs. But, for other firms, outsourcing it’s a great way to deliver the performance, power, and sophistication that couldn’t have been possible with just the in-house resources.

The fact is, even if you are not yet adopting an outsourcing solution, you are likely to do so in the nearest future. So, you should pay attention to the tips and guidelines in this post, so that you can make an informed decision when the time comes.

Additional Tips Before Deciding on Leveraging Outsourcing

  • Be diligent in finding and selecting the right outsourced marketing team. All that glitters are not gold and don’t just take things on the surface, try to dig deeper so that you can be sure of the outsourcing partnership you’re about to enter into.
  • Make sure the outsourced marketing firm has positive feedbacks and reviews from previous clients. This would help keep your mind at rest in terms of what outcome to expect from their service.

Finally, when you have figured out that outsourced marketing is for you, do not delay to implement it.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “Should a Business Outsource Its Marketing?”

  1. Naomi Abrams says:

    Sounds great, looking forward to trying it out. Thx Daven

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