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Outsourced Marketing: Who Uses It and Why?

Outsourced marketing is popularly used in different sizes of professional services firms. Also, the usage cuts across all industries. That’s not all, individual professionals and practices in larger firms also take advantage of independent marketing expertise. So, the usage permeates to different groups, individuals and organizations.

So, Why Do all of these People Take Advantage of Outsourced Marketing?

  • For tons of key reasons, companies and firms choose to outsource all or some of their marketing activities. In the case of outsourcing all, it means the external marketing expert will take over the entire marketing activities of the firm. In the case of partial marketing outsourcing, the provider will focus on the marketing aspects that have been outsourced to them.
  • So, here are a number of the common reasons firms, individual experts, large organizations and even small businesses choose to adopt outsourced marketing;
  • Many companies do not devote sufficient time that marketing requires in order to bring the most return. Yet, they are continuously looking to achieve quality and keep up marketing consistency. So, the best solution at their disposal is to allow independent professional marketing agency to take over their marketing and give it the quality time it deserves.
  • Large firms know that it is cheaper to outsource some business tasks such as content marketing, besides, the quality is always better because experts are handling such tasks.
  • An up-coming entrepreneur does not have the kind of resources that can pay for a full-time marketing team. Therefore, the best viable option is to outsource marketing. Besides, by outsourcing marketing and other tasks, they are able to devote valuable time serving clients and focusing on core functions.
  • Every company and business is after robust and result-oriented marketing. Through outsourcing, they can access highly skilled marketers in different aspects of marketing, and from all over the world via the world wide web.
  • Even when there’s an in-house marketing department, the head of marketing may decide to hand over the routine and repetitive aspects of marketing to independent marketers. Examples of such routine tasks include email campaign design and scheduling. Consequently, the in-house team is able to concentrate on more strategic tasks.
  • It’s also in the interest of business partners that a firm or company should outsource marketing so that they can get more from their investment. The independent marketing team will operate better and deliver more excellent results because all they are focusing on without any other distraction is the marketing of the client’s business.

Also, leadership in organizations tend to prefer the fresh and innovative marketing ideas that outsourcing marketing companies bring to the table, rather than the seeming mundane marketing tactics of the in-house marketing team that brings in just drizzles of revenue. As a result, they are increasingly outsourcing marketing.

Obviously, there’s a whole lot to gain by outsourcing marketing.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

2 Responses to “Outsourced Marketing: Who Uses It and Why?”

  1. Kamin Samuel says:

    Great info! thanks so much!

  2. I just came across your channel. Looking for marketing tips for my business and really enjoyed the content, thank you for sharing

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