It’s all about the marketing. You might have the most revolutionary product on the market; one that can change the world in ways people never imagined, and if you don’t market it, it’s worthless.
The “if you build it they will come” mentality is defunct. You can spend all of your time and financial resources building it, but “they won’t come” unless you go after them.
In the movie Field of Dreams, the character played by Kevin Costner spent day after day following a dream of building a baseball field. He was committed, long into the evening hours—he was compelled to do it.
As entrepreneurs, ideas come to us a mile a minute. We dream
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