The purpose of an online presence is to attract more traffic, more business and more sales. After all, everyone uses the internet as a tool for making day-to-day decisions. Therefore, your web identity must be spectacular for any hope of recognition and appreciation. As such, the web content you provide is a means to attracting new customers and enticing them to choose your service. In a sense, the identity you put on the web becomes your digital fingerprint or calling card; one that is recorded and stored for future transactions. So in order to become a sought-after, valuable business, you need interesting, unique and persuasive website content that jumps off the screen and demands the attention of viewers.
In the grand scheme of things, website content is considered all manner of aspects, or all the stuff, that appears visually and auditory. This includes, but is not limited to, texts, images, sounds, videos, and animations. It’s what makes a website sufficient to the outside world, and although each aspect is important within itself, the writing component takes the brunt of website content responsibility.
The bottom line is, a great website needs more than visually appealing pictures or short clips, it has to be mentally stimulating to hold and captivate potential customers. However, providing well written and interesting content that engages audiences and encourages them to continue reading is easier said than done.
One does not simply write information regarding a business and paste it onto said business’s website. Such a method is boring and inadequate for the fast-paced world we live in. Content must be all-encompassing; entertaining yet informative, professional yet personable. And in order to accomplish such a feat, hiring a practiced writer who is knowledgeable on online content, is a necessity.
Web writing is a specific talent of creating useful and usable content for online publication. Effective web writers not only have a firm grasp on the written word, but understand the basics of user experience design and can mold any text to a business’s vision and strategy. It’s a tedious job that balances user preferences, company values, and website protocols. Each aspect must work in perfect harmony to create a website that pleases you, your potential clients, as well as major search engines. Otherwise, your online identity will become lost in the deep and wide trenches of internet spam.
Optimizing Your Written Web Content
Having a finely written and well organized website is a great start, but that alone will not generate traffic and popularity. You also need to optimize your content to attract major search engines like Bing, Yahoo and Google. In other words, to ensure status on the World Wide Web your text must be edited and structured in a format that increases its potential relevance to specific keywords indexed and utilized by search engines. Having the right content essentially boosts your website in search rankings, providing more exposure, which in turn generates a larger clientele base and revenue.
So how do you find the right content writer? And what should you tell them to ensure optimization of your website? In all honesty, it’s easier to tell you what not to do, so you dodge traps most up-and-coming businesses fall victim to.
First, don’t be afraid to invest money in your content. Most writers are paid by the word, and paying a minimal amount will result in mediocre text that bores your audience and tarnishes your business’s image. For quality work, you must be prepared to purchase the time and skill of a professional web writer.
Second, stay away from keyword stuffing. Reading the same word or phrase over and over is boring for the audience and stifles the talent of the writer. Rather than having meaningless keyword phrases unleashed throughout your website, allow the writer to use their knowledge and imagination to create truly inspiring and informative content about your business. Besides, having keywords present in a title and within a web page is enough to meet search engine keyword density requirements.
Third, when it comes to blogs or scheduled posts try and keep it entertaining. The purpose of such content is to embellish a website, and therefore should have some spice and jazz to it. Attempting to remain neutral dulls a piece. Give people something interesting to read, and let the writer express the topic like a human being rather than an automated machine.
As you can see, web content is a slippery slope of contextual dilemmas, and one false move can render your website obsolete. In order to obtain a well-rounded, informative, amusing, engaging, and web appropriate text, you need to outsource to a professional web writer. But don’t restrain their imagination and talent with worthless guidelines; provide some structure and let them run with it. It’s an investment that will give substance and depth to your online presence.
Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com