Colours are always around us. It is part of our daily existence. However, it has a way of influencing our purchasing behaviours. The reason why we behave the way we do is that colours weigh a lot of psychological influence on every being. This explains why marketers use the power of colours to get across to their desired audience with greater ease.

The control of colours is quite hidden in the subconsciousness of people. They do not know why they love to wear certain colours as their favourite. They go about the day’s activities without knowing that their actions are dictated by the colours that they see. In as much as colours play a major role in making purchase decisions, they are not the only condition that determines consumer behaviour.

Based on the discoveries of the influence of colour, experts have gone ahead to formulate a colour theory. We can say that colour theory nothing less than forming means of using colours to achieve specific action from people who look at them. This theory had been widely consulted by both marketers and other professionals, to take advantage of colour influence over the populace.

Right inside a shopping Mall, one could see many attractive colours on display. For instance, there are many logos, shirts, brochures, packages that are coated with colours. These colours aim to compel viewers to emotionally react by making purchases according to the indirect dictates of colour theory.

Different Cultural Perceptions

Although colours are deemed to be evoking universal feelings and emotions there exist different cultural perceptions amongst nations of the world. One of such example is colour Red. Red means mourning in South Africa whereas it is a sign of good fortune in Chinese. With all these disparities in colour, one must do usability testing of colours before applying it to any region.

The Psychological Impact of Colours on Consumers

Science has proved that there is a strong string attaching colours and how we feel and react. This is why colours could alternate someone’s earlier buying decision to some other choice at the venue of the purchasing point. There is no denying the fact that colours meet basic requirements for stimulation. Science has proved that colours have a way to ginger certain responses in the human brain.

The way marketers use the power of colour theory to promote brands

Marketers and retailers good at using colour theory to persuade their customers to patronize their goods. Studies have shown that customers do harbour one colour in mind while shopping. According to studies, it has been revealed that up to 93% of customers easily swayed by the look of the product they want to buy.

CONCLUSION

As colour theory continues to gain momentum amongst experts and consumers, you have to follow the steps of those who have gained from it. Perhaps it is wise that you consult widely and engage in outsourcing for colour experts to assist your corporation.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Corporate bodies can never be successful if they do not know how to manage their investments. Every good manager must also be acquainted with the knowledge of how best to run the organization. Therefore, it is compulsory to have financial education, which comes from the counsels of financial expatriates.

Wealth management can never be said to be complete without mentioning aspects like tax services, strategies, and retirement plans. The combination of all these is what is known as wealth management. These high-profile individuals or corporate entities, get smarter by having a manager who advises them on where who, and when to put their money.

Under this discussion, let’s see some of the reasons why it is very profitable to undergo wealth management.

Helps in creating a financial plan

Dealing with the issue of finance is something that requires lots of financial maturity, strategies, and professionalism. When a skilled wealth manager comes into play he quickly develops a financial plan. He can help his principal on how to determine the expenses. These financial experts know how to paint a financial picture for the investors to be acquainted with requirements and goals

Helps Eliminate Financial Stress

Maintaining the office of wealth management services, helps the investors to think less of financial responsibilities, thereby reducing stress. These financial experts know the terrain of financial uncertainties. Therefore they can guide you properly as you reach your set targets. It seems easier to get to the right target with the help of a wealth manager.

Expect Personalized Services

Personalized services can never be written off because it indicates the different financial needs of clients. Wealth managers are good at creating soothing solutions as regards personal requirements. In other words, having a personalized service should be your priority. Engaging in quality service is what you would be getting when you are dealing with a professional service provider.

Function on Relationship-based approach

One of the things that you will gain from your wealth manager is that they will give you total assistance that suits your needs as they crop up. The reason arises from the fact that wealth managers are interested in making you happy by impressing you. They aim at giving you good quality investment decisions. This is the way they arrive at achieving healthy business strategies.

Function as the Consultant

Wealth managers work as consultants. They are there to guide you through financial breaks. They are always engaging your wealth managers through consistent discussion. It is only when you are dealing with the right consultant that you can be assured of having financial stability.

Conclusion

Dealing with your finances can be handled perfectly by outsourcing your financial needs to a proficient wealth manager. You need to engage an expert that has both bookkeeping and accounting service providers. Take time to study their record of performance.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Welcome to the article that will expose the easy ways in which you can use in maintaining a healthy content creation culture. You can use what is easily available to you as an advantage to maximize your content strategy. Freelancers have always been faced with the difficulty of creating content regularly. Virtually, all content writers who are on freelance can’t meet up with the demands of this nature.

This is what you should be doing to get you on the move ahead:

Repurpose and Re-use Content

If you want to remain relevant in content creation, you have to learn how to keep your heads up. Sure enough, you may occasionally post your content on your preferred social media platform, which alone is not enough. In other words, it is compulsory that you a lot of postings on various online platforms every day! This may sound interestingly hard to crack but that’s what is being required.

Although some sorts of skills are required to be able to share your content on different forms of media. It then becomes quite tedious to succeed in this if you are not well vast in this regard. Not to worry, there is a way of doing this. What you have to do is to re-write and re-use your old content! Seamlessly, your outputs would grow and increase your real progress.

Make a schedule for content creation

• Remember that you are the one setting up this content schedule; therefore there would be no reason for you not to keep to this schedule. You must stick to the schedule at all costs.

• Running simple posts and maintaining the pace, in the long run, would not be too tasking.

• You could dedicate yourself to either writing a post or blog per week. Sometimes you can commission one blog post from other bloggers.

• Keeping your content creation to one article per day will place you several steps ahead.

Doubling up your content output strategy

In any case, you may want to scale up your contents output strategy at any time. By doubling up, you would be using the same content and have it repurposed. You could save your time and turn a single content into a podcast, have it turned into a blog and use it as an article on another platform.  Have it in mind that a single content has the potential of being turned into several outputs. By making slight changes to the same caption and transcribing contents to other forms of media, you can stay afloat!

Final thoughts

On a final note, one major way of remaining relevant is by writing Content every day. Let this be part of your daily routine.  These shared methods are as good as going outsourcing for content.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Modern businesses use online and email content to generate leads for themselves. Smart business operations circles around the management of online and e-mail contents. The more enriched your contents are, the more enjoyable visitors would find your website. Good content has a way of convincing visitors to potentially sign up for your mailing list and subsequently becoming paying customers.

Here are the best ways to building your business via the use of online and email contents:

1. Identify Your Online Marketing Channels

You have to choose either two or three social media platforms for displaying your content. Since these social media platforms are daily piled with billions of users each day, it becomes a good tool for driving web traffic to your website. The modus-operandi of these platforms differ from each other, therefore you would be choosing them based on your needs.

2. Focus On Creating Great Content

Contents are deemed superb when they are stuffed with informative data and are purely original. There are helpful tips for generating useful content. Therefore you have to create your content around the interests of internet surfers. Use easily understood words for greater comprehension. Ensure that your contents are plagiarism-free. Finally, ensure that you prove-read your work very well.

3. Optimize Your Content

Content optimization is what makes your content to be found easily. To optimize your content you have to use the right keywords. Those words and phrases that people use while searching for something online are what is being referred to as keywords. Do not overuse keywords.

4. Establish a Content Creation Schedule

The more you engage your audience with quality content, the higher Google ranks your availability on the internet. Always have a stipulated number of posts in a month for your readers. Sometimes it is best to do outsourcing for your content creation.

5. Come Up With A Great Call –To – Action

Free offers have a way of attracting the attention and participation of online surfers. These free offers are what are termed as CTA (Call-To-Action). This style helps you to enlarge your online marketing scope. For instance, a section of the email urges the reader to sign up for further correspondence, which enlarges ROI in the long run.

6. Outsource your online and email contents needs

Providing high-value content is something that comes with lots of guts and dedication, but it comes with great rewards.
Perhaps you are the busy type or for some other reason can not publish great content regularly; it is good you outsource these functions to a third party. This outsourced personnel is pretty good.

Conclusion

Smart business operations are built on a strategy that uses both online and email content to achieve marketing goals.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Regardless of your niche, industry, and no matter what’s happening right now, you can still grow your profits. Do you know that even in the midst of the pandemic recession, some businesses in your niche and industry are making 10 times or more sales and profits than the rest? You should uncover their secrets and follow suit.

How Do You Create Profits?

When you discover and create a product that would meet people’s needs and wants, that is the starting point of making profits. Usually, the price of the product or service must exceed its cost of production for profit to occur.

Once you can find a felt need in this recession and meet it, you can be sure of making profits ultimately. Look out for people’s felt need in recession and meet that need better and faster than your competitors so that you can stay on the lead.

After researching and interviewing the CEOs of famous and successful companies, the following are the consistent strategies they’ve adopted to stay on the lead and increase profits;

• Make Your Follow-up and Support Services Superb: You should strive to beat your competitors in following customers up and offering them support. Superb customer service can attract customers like nothing else.

• Use Cost Cutting Techniques for Production: To offer a better price than your competitors, you need to incur fewer production costs. For instance, use outsourcing to fill the skillset gap, automate tasks to reduce costly errors/reduce human inputs, and shop for better deals when buying production and business-running materials.

• Continuous Product Enhancement: Especially during a recession, you need to tweak your product and/or service to meet people’s pressing and most urgent needs. You should strive to present a better offer both in form, quality, and price than your competitors.

• Be Swift: Take the lead and be the first to gain a major segment of your target market. This will result in more sales, hence more profits. Use relevant business solutions such as outsourcing and automation to speed up tasks and reduce delays in delivering your product or service to your target market.

• Boost Product Quality: Strive to beat the quality of your competitors’ products at a lower price.

• Offer Guarantees that You Can Deliver: Customers hate empty promises. While it is a good gimmick to use guarantees and warranties to increase sales, make sure you deliver what you promised.

• Availability is Necessary: Customers want reliable clients. They want to be sure you can always be at their service whenever they call for it. So, make sure you always stock up. Also, ensure the process of buying your product or service is easier than your competitors’.

Finally, in order to rack up sales and profits, ensure your terms and conditions are more attractive than that of your competitors.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

While there’s an endless rat race to acquire new customers, make sure you do not neglect your existing customers. Unfortunately, many business owners tend to pay less attention to their old customers and focus more on potential customers that they are not even sure of winning.

Don’t forget that the old customers have come to trust your brand and product. So, they are more likely to keep buying from you than a new customer or a prospect.

So, while you make effort to acquire new customers, use these techniques to make your old customers keep coming back;

Step 1: Set up a Loyalty Program

You’ve probably heard about loyalty program since it is not a new technique. But have you given it a thought? A loyalty program is effective in making old customers patronize a business over and again. This technique is a secret used by the majority of famous businesses in the world.

If you are familiar with Amazon Prime, you already know it’s a powerful loyalty program adopted by Amazon. The program provides incentives that include unlimited streaming and two-day shipping for qualified purchases.

Step 2: Upsell

If your product or service meets the need of your target audience, your customers are likely not to go elsewhere without first giving you the chance to meet that need. So, make sure you make most of that opportunity they are offering you.

There are different ways you can get this done – upselling those customers on complimentary products/services they’ve purchased already is one of such ways. For instance, if a client has obtained outsourcing consulting advice from your agency, the client may also want you to recommend a suitable outsourcing service provider for the business function they wish to outsource.

Sometimes, it doesn’t hurt to sell a product or service at the cost price or even slightly less than the cost price just to win a customer. Subsequently, you can make up for the under-sale when you sell higher-margin products to such customers when you have completely won their trust. Upselling is indeed one of the great ways to retain customers.

Step 3: Offer Superb Customer Service

Do not underestimate the power of quality customer service in retaining old customers and attracting new ones. Or why do you think big corporations and companies take customer service completely out of their business outfits and outsource customer service to experts? They do not want customer reps’ attention diverted to any other task but channeled totally to their valued customers.

Perhaps you do not know that low-quality customer service is the major reason businesses win their competitors over’ customers. Everyone loves to be treated well and given the utmost attention. When consumers can’t find such treatment in a brand, they switch to where they can get it, which results in customer attrition.

Go ahead and implement these ideal techniques for retaining customers.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

The looming recession was expected to set in sooner or later because of some historical indications here and there. But, it was ushered in rather too suddenly and much sooner than expected. It is not even the inverted yield curve indications or the historical pointers that came true. It is rather an outbreak of a virus that locked down business activities for months.

Now that the recession is already here, you should be thinking of how to survive it and even thrive. Here are positive steps that smart entrepreneurs are taking to mitigate the possible heavy impact from the pandemic recession;

1: Innovate Your Value Offering

Value is always a major ingredient to successful business ownership. Even in the recession, customers still keep their eyes on value and quality. They want to make sure the little dime they have left is spent on something worth the cost at each point in time.

And, since you know that customer is always the king, you should determine what extra value you want to add to your existing offer or new value based on what would please your customers, especially in times of recession.

2: See Recession as an Opportunity to Grow and not a Setback

While many entrepreneurs have their heads buried in their hands and are perplexed because of the hard times, you shouldn’t do the same. Instead, you should stay optimistic, search, and seize the opportunities inherent in recessions. Now, as many entrepreneurs are holding back, competition may not be as stiff, which is an opportunity for you to shine. The prices of assets are falling, including human assets since there are millions of people looking for jobs right now.

You can acquire assets at a cheaper price, hire the best talents at a reasonable price, and buy production materials at discounted rates. It’s indeed an opportunity to soar higher if you know how to make most of your limited resources in this season.

3: Bargain more Favorably with Suppliers

Buyers are not the only ones worrying about the recession, suppliers are also doing the same. So, it’s an opportunity to make a better bargain with your suppliers and stakeholders. Some of them are willing to offer far better deals to also stay in business. But, you need to make the move for better negotiation instead of waiting for them to initiate the offer.

4: Adopt Better and Cheaper Ways of Getting Things Done

Using technological tools increasingly will help you cut back costs so that you can stay afloat. Also, you should rethink keeping many full-time employees. Smart entrepreneurs are outsourcing more tasks instead so that they can break free from unnecessary full-time staffing expenses.

Finally, do not let fear get the hold of you in recession, instead, make giant strides of hope and faith.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Since the widespread shutdown and its severe strain on companies’ finances, the race to cut back costs in any possible way has become fiercer. And, no one knows where this is all leading to, whether it is ending sooner or not. One of the areas that executives and business owners may also want to cut back cost is subscription-based services.

But, do you think you should cut off all subscription-based services? Keeping back some of these services may help you save more cost instead of incurring more costs. This is because some of the subscription services will rather reduce the costs of certain tools and other features that will help lure new customers and retain old ones.

So, if you are not sure about what service to get rid of and the one to keep, the following 3 major questions can help you make the right decision;

Q1: Can You Outsource and Automate Task with the Service?

A number of subscription-based services are equipped with innovative software and artificial intelligence (Ai). As a result, automating operations and processes are quick and cost-effective. And you know that increased automation helps to cut back the time that employees spend on low-level, mundane jobs.

URL redirect subscription service is a typical example. URL redirect process can be tricky even for seasoned programmers. So, the task is faster and easier with a quality URL redirect subscription-based program. You certainly know that your website is your online storefront and you can’t afford to treat it with levity.

So, you need to keep such a URL tool to help boost SEO and customer experience. So, once you can easily outsource and automate tasks with a subscription-based service, think twice before cutting it off from your business expenses budget.

Q2: Is the Service Future-Proof?

Tons of subscription-based services are cropping up every day. Consider the future benefit in terms of duration of application of service before committing. How you work is a good yardstick to judge the long-term benefit of a service.

For example, since work-from-home has become the norm due to the pandemic outbreak, were you able to upgrade to a hybrid version of the service? Unexpected happenstances in the future create new challenges. If your subscription enables you to optimize performance and accommodate newer job requirements such as intense video conferencing for your remote team, then it is work keeping.

Q3: Can You Make up for Knowledge Gaps with the Service?

As the economy becomes more uncertain, you need a subscription service that can help you fill the knowledge vacuum among your team. It will cost much more to hire someone with such specific skill or knowledge, which means more strain on your business finances. So, as long as you can do much more with the subscription and save more costs, it is worth keeping.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

Recessions are not new. When an economy overheats, a recession is bound to occur. Besides, it is part of the business cycle. But, unforeseen circumstances such as the present pandemic can speed up the economic downturn and take everyone unaware. Learn how to manage your investments in the resent depressed economy.

1: Don’t be Swift to Dispose of Your Assets

Whether your stocks or other assets, don’t be quick to sell-off during the recession, especially if the recession hasn’t hit the rock yet. While it can be a hard-to-resist step, do your best to stay composed and watch out for unfolding events first. If you are in a hurry to sell your assets, you may discover sooner or later that it is a costly mistake you shouldn’t have made. So, hold on first and watch the turn of events before making a decision.

2: Assess Your Position and Holding

When the recession hits, how well your portfolio performs is determined by the extent of its risk exposure. For instance, if you have substantial high-risk debt or shares belonging to new or struggling companies in your possession, your losses can be huge during an economic downturn.

The worst part is that you may never recover a number of such losses if backers fail during an economic downturn. On the other hand, your losses during an economic downturn could be minimal if you are a conservative investor. So, before you make any move in recession, you should first put your position and holding into consideration.

3: Determine the Investments Worth Keeping

From the experts’ point of view, investments in established and large companies are worth keeping during a recession. This is because these large and established organizations often have both the capital reserve and knowledge regarding how to navigate the recession storm. So, investments with such organizations have better chances of rebounding, which is why you should consider leaving them.

4: Let Your Experience Teach You

As they always say, the experience is one of the best teachers. If a previous recession hit you so badly in terms of your investments or personal finance, you should learn from what happened. The key is to plan better as the next recession looms. Part of the planning may include saving up money that will cater to six months of expenses. These major expenses would include food, utilities, and mortgages. You are better off keeping the savings in a separate account where you won’t reach it until the need arises.

5: Consult an Expert

It can be helpful to speak with a financial advisor on the best way to manage your investments during a recession. You should choose the service of a certified financial advisor in this case. The expert can offer insights on how you can protect your investments during a recession.

So, go ahead and implement these tips in managing your investments during a recession.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

It’s obvious that the economy has hit the rock due to the current pandemic. According to the prediction of the IMF, between 2020 and 2021, the global GDP cumulative loss is going to be about $9 trillion.

Of course, it’s not only the global markets that are affected. Individuals’ priorities, needs, lives as well as spending habits have been impacted as well. When the economic crisis hit, consumers tend to be more discreet when it comes to what to buy, how to buy, and who to buy from. This in return poses a fresh challenge for business owners.

Therefore, one of the major keys to surviving the major disruptions caused by the crisis is to become customer-centric – this will result in customer loyalty that your business yearns for. Truth be told, you need increased customer loyalty now than ever. This calls for adapting your offers to meet the changing needs of these customers. You also need to proactively determine what they would demand even before they make the demand.

Here are major ways customer relationship is changing in this season and how to adapt to the changes;

1: Growth is Ceasing to be the Priority Right Now

With the financial turmoil going on right now, do you think you can pursue growth to a conclusive end? What should matter to any business now is survival. It’s time to face the reality. The pandemic is going to exert (it is already doing so) both immediate and future economic pressure on businesses.

And, the way to still stay in business right now is to focus on keeping your existing customers. Channel whatever resources you have now to factors you can control. While you should look for more customers, it shouldn’t be at the detriment of your existing and loyal customers who will continue to be there through thick and thin (depending on how you treat them).

As you probably know, it costs much more to pursue new customers than existing ones. The costs and efforts will be even higher in tough times such as these. It simply means that a business should do all it can to keep its existing customer base happy and satisfied. Your in-house or outsourced customer reps should focus on excellent customer service right now.

2: Operational Excellence Matters a Lot and Should Prioritize Customers

It’s good to embark on continuous improvement towards compliance expectations, stable operations, and standardized costs. But, stay focused on the bigger picture which is your customer and what keeps them satisfied.

It’s good to know that the pandemic has jump-started executives to start adopting a different mindset that prioritizes customer experience in the course of an end-to-end process. In essence, every ambition and decision of a business should truly become customer-centric.

3: Pursuing Precision Using Customers Data

The business world witnessed social communication and digital marketing rise more than ever during the pandemic. This is going to become a norm during the post-pandemic period. When applied correctly, digital marketing can reveal more specific information regarding customers’ behaviors.

Ensure you adapt your business to these major turns in the event towards retaining customers in a long term.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams