Many people confuse off-shoring with outsourcing. Outsourcing is not about getting a cheap workforce to do as much work as possible at a cheap rate in a developing economy. You can outsource your social media management to Chicago if you want. The point is to get work off your desk or to get specialist skills that you don’t have yourself or within the team. Off-shoring, on the other hand, is purely about lowering costs by transferring some business processes abroad to increase corporate profitability.

Traditionally, only big companies are associated with off-shoring, but with the age of the internet, this is also accessible to smaller businesses.

For small businesses, the two certainly overlap, but it’s important to distinguish the difference to better identify your motives for outsourcing and therefore apply the best strategies. Now, it’s when you may want to look a little deeper to understand the difference between offshoring and outsourcing and hopefully it may help you to understand better. Although the two may sound the same and have some similar properties, there are some distinct differences between offshoring and outsourcing.

Offshoring usually offers a cost-saving advantage by getting work done in different countries. While outsourcing refers to the process of having work contracted out to a third-party company.

It is completely possible to outsource work without having to offshore it. The benefits of outsourcing are aplenty – you can take advantage of specialized skills from a different company, receive cost efficiency bonuses as well as improved labour flexibility. Basically, outsourcing helps to complete multiple jobs at a faster rate, reducing costs, while running it more effectively in terms of profitable operations within your organization.

Next, let’s talk a little bit more on the benefits of offshoring which include taking advantage of lower prices from skilled labour in a different country. In most cases, the offering of offshore options can also provide you with better availability of labour and materials as well as a much larger talent pool for getting things done.

Similarly, for offshoring, it allows your core staff to focus on more important tasks and to spend less time on tasks that don’t require immediate attention. Hence, this helps your staff to be more time focused on the bigger picture that will require more time to work on especially when it comes to making strategic decisions that will help your business to grow and develop.

You must be wondering how outsourcing first came about? It all started as early as 1980 and throughout the modern business world, this is something that happens quite often. Companies continue to grow and in order to have the skills that are necessary to continue building a company, specialized skills need to be sourced quickly and effectively in order to scale.

With both outsourcing and offshoring solutions working together, it’s possible to achieve high-quality value and expansion for your company. It is important however to remember to differentiate between the two in their full definition.

While you can outsource and offshore at the same time, offshoring doesn’t always mean outsourcing. Offshoring could be an extension of your local team but in a different country, a new labour supply or other aspects of production that can improve the overall performance of your company. Keep the main differences between these two in mind if you’re interested in making improvements in your company through a proposal to outsource or offshore.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

Some businesses can handle normal daily activities but need outside help to take on new projects that don’t justify another employee. Other businesses are just struggling to manage day-to-day business. Still others are seeking ways to get more done or cut expenses in this challenging economy.

There are many valid reasons to consider outsourcing, but here are some of the most compelling.

• Focus on core business activities. For many businesses, the primary motivation to outsource is that it frees owners, managers and employees to spend their time on income generating activities.
• Improve opportunities for growth. Frequently opportunities for company growth and a desire to expand business operations exist, but resources to make it happen are lacking.
• Increase efficiency and effectiveness. In many cases, outsourcing allows access to expert talent. Outsource service firms can offer innovative approaches, the latest technology, and creative, cutting-edge solutions that otherwise aren’t available.
• Improve your bottom line by decreasing your expenses. A skilled contractor or firm can generally perform work less expensively than a full-time employee can, and the costs of hiring, training, and maintaining employees are eliminated, as are taxes and benefits.

Here’s what you can, and should, be outsourcing.

1. Administrative tasks

Scheduling, travel arrangements, data entry, typing and other administrative tasks can usually be handled by a virtual assistant or administrative service. While these tasks are crucial to the proper functioning of any business, they are not usually core business activities.

Where to find help: Assistant Match, Assist, match businesses with screened administrative service providers and offer directories of professionally trained virtual assistants.

2. Lead generation and customer service

Sales calls are often a matter of numbers; more calls equal more sales and leads. Once the initial outreach has been made, closing the sale can be handled by the internal sales force. A talented salesperson’s skills can be better utilized to close sales and handle clients, rather than make cold calls. It can also be a great deal more efficient to outsource customer support than it is to maintain a qualified support staff, especially for product-based companies.

3. Accounting and financial duties

Accounting firms or individuals can help with many financial services including bookkeeping, invoicing and accounts payable and receivable, as well as financial reporting, analysis and planning. Outsourcing payroll processing alone can save considerable hours, headaches and dollars. Many financial contractors will bundle these tasks for even greater savings.

4. Marketing

Effective marketing determines how both brand and company reputation are perceived in the marketplace. A marketing firm or consultant can often provide an outside perspective that an internal marketing staff cannot. Professional freelance writers can develop higher-quality, polished content that will improve marketing efforts. Website design, brand development, press releases and online marketing duties such as social media, blogging and search engine optimization are good candidates for outsourcing as well.

5. IT operations

It can be extremely expensive to handle IT operations in-house. The average business has limited ability and knowledge to manage all of its IT needs. Unless you’re an IT company, IT is a maintenance and repair function, not a core business activity. The potential advantages of outsourcing IT tasks are enormous.

6. Human resources

Employee acquisition and human resource functions can easily be administered by an outside agency. Outside firms are more skilled at advertising, screening suitable applicants and checking references. Using an HR or employment service to manage employee benefits can also be wise, since they must stay up to date on the latest employment laws and standards.

Often, the best way to locate high-quality outsourcing prospects is through recommendations from your professional network. A referral from someone you know and trust is a much more reliable gauge of quality and is usually based on the level of skill and not simply the cheapest cost. Professional groups or associations and LinkedIn can also be great sources.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

The global economic environment is caught up with an interesting trend known as outsourcing. Business outsourcing covers different areas of a company or organization’s business activities and operations. Outsourcing has completely changed the mode of operating business in this present dispensation.

Basically, there is in-country outsourcing and offshore outsourcing. When a company outsources part of its business activities to an outsourcing contractor in the same country where the business is residing, this is called in-country outsourcing. But, when the outsourcing contractor resides in another part of the world other than the country where the outsourced company resides, this is known as offshore outsourcing. Business IT is one of the most outsourced operations or functions, both in-country and offshore.

Why Should You Outsource Your Business Operations

1. It can be cost-effective

Business outsourcing can be cost-effective sometimes compared to carrying out the functions in-house. The overall cost of certain areas of business operations such as IT Management can be greatly reduced by embarking on outsourcing. Generally, areas covered under cost-savings include re-pricing, scope reduction, cost-restructuring, re-negotiation as well as quality levels definitions.

2. Access to Talent

An organization or company gains access to a larger talent pool when it chooses business outsourcing. Such company would also become a beneficiary of sustainable source of skills, particularly in IT, engineering as well as science. This is a big plus to a company that has limited or less knowledge and skill set in these specified areas. So, a company needs not to lag in certain areas just because it does not have the required manpower skills or adequate facilities in such area. Outsourcing has made everything possible for a business or organization.

3. Liability Shift

As a company outsources specific business processes or functions that are not within its core expertise, it indirectly shifts or transfers part of the company’s liability to the outsourcing contractor. Thus, the outsourcing company bears part or whole responsibility of any undesirable out come. Well, it all depends on the terms of the contract that is binding on both parties. Now, when embarking on business outsourcing, ensure that sufficient research is carried out on the outsourcing contractor. Some of the things you should research about the company include;

Proof of required skill possession in the intended business operation or function. An outsourcing company that is specialized in IT outsourcing may not perform satisfactorily in HR outsourcing, except it has multi-skilled staff. It is really more efficient to contract a company that has proven skills in the business area you need outsourced.

Check the portfolio: the portfolio should contain certifications in specific outsourcing areas as well as general outsourcing certifications. It should also contain proof of membership to relevant outsourcing body, either locally or internationally. Also, references of past projects and their contacts should be part of the portfolio of a competent business outsourcing vendor.

Business outsourcing will help your business in several areas, including gaining a competitive edge in the present harsh business environment.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

Companies can outsource any position whatsoever. Still, today, we see companies using it for non-fundamental roles, those whose function is to provide support to the central infrastructure of the company or aid in the day-to-day operations of the company.

Due to some misunderstandings all around, outsourcing can sometimes be a rather polarizing term. Employees tend to see it as a threat to their job while employers think that the whole process of outsourcing can be more trouble than it’s worth. Under the wrong circumstances, both of these things can definitely be true. If however, the outsourcing process is handled properly, there’s no reason for the process to be a problematic one.

First of all, in addressing the employee issue, there’s no reason for your business to incur the expense of buying all of the necessary equipment and hiring the personnel to run a proper IT department in the first place if IT is not what your business does. These are expenses that your business has no need to carry the burden of to begin with, so jobs that should exist should not be jobs that are in danger. Minimizing the costs of operation for your business in an area such as this allows your business to make more money and, if necessary, allows your business the freedom to create other, more essential, positions since funds that would have been eaten up by another department have been freed up.

Concerning the difficulty of the outsourcing process, there’s no reason that transition should be a very difficult one. There are entire companies out there that base their operation on providing outsourced services. The outsourcing process can be as simple as identifying one of these companies that best meets your needs, making sure that the company is reliable and trustworthy, and letting the deal go forward naturally from there. These companies already have the overhead and other necessary equipment to house and provide the relevant services and they have already hired the appropriate personnel to staff these operations. There is no need for you or your business to incur the time consuming, expensive process of building and acquiring all of the necessary physical property and to go through the tedious work of hiring the appropriate workers to staff the operation.

It can be as simple as doing an internet search, investigating the returned results to make sure that they are valid, and placing an order; that is all it takes to outsource certain aspects of your business. This saves you costs on expenses and it saves you time, thus keeping you from misspending some very valuable resources that could be working harder for you in other areas of your business.

This article will tell you what is outsourcing and how it helps your business, also business areas you can outsource, types of outsourcing, and a few more tips before you take a plunge into the industry.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

The digital marketing landscape may always be in a state of constant flux with technology changing all the time, but the one thing that never changes is the need for leads to fill company’s sales funnels. And a lot of these leads come from digital marketing efforts.

Many companies find themselves trying to do it all, but when it comes to filling the sales pipeline it might be most beneficial to place the process of collecting leads through digital efforts in the hands of the most capable. If that’s in-house, great! However, the complex world of digital marketing is often more cost effective to partner with a third-party expert.

Focus on what your business does best.

When launching a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must. So, before deciding whether to partner with the experts you need to understand your company and its capabilities.

If you’re fantastic at creating a product, but not so good at taking it to market, then that should be your main focus and you should let the experts handle creating the demand to drive sales.

A lot of companies have limited resources in the way of marketing, with interns or a very small team responsible for driving all channels including email, paid search, search engine optimization (SEO), content creation, social media presence, etc. While most of these channels are relatively easy to setup, not everyone understand how to drive results or there are simply too many to manage efficiently and effectively for a small team.

Marketing is not cheap and is often one of the first budgets to get cut when costs need to decrease. The general rule of thumb suggests between 6-20 percent of total revenue for most businesses’ marketing budget. This includes all paid advertisements, all of the necessary tools, and the salaries of the staff members if you choose to keep your efforts in-house.

Inbound marketing is all about creating new leads for your business. If you opt for in-house, full-time digital marketing staff, it’s going to entail a significant investment of both time and money.

Financial concerns aside, the digital marketing industry is changing all the time. Frankly, the task of planning and carrying out your marketing efforts may be so time-consuming that it makes it near-impossible to stay up to date with every new strategy and trend that comes along.

Third-party partners dedicate their entire business to making sure they are aware of the latest trends in digital marketing, so the burden of doing so does not fall to their client. They are often flexible and have the ability to pivot based on new technology or the latest best practice.

Perhaps you’re not ready to relinquish complete control of your digital marketing efforts. There is always the option of taking a blended approach and only partnering with the experts for tasks you feel the least comfortable managing like SEO which can be rather complex.

They will be able to help you in the planning stage to help you best utilize your budget to help you avoid gaps and keep new leads coming into your sales funnel.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

Frankly speaking, operating cost can overtake small businesses very fast. However, quite a lot of entrepreneurs and business owners hamper their revenue development by doing all in order to save a few amounts in the process. Tactical outsourcing solves this predicament.
A lot of entrepreneurs and business owners rebuff outsourcing due to the additional cost.

Nevertheless, they didn’t border to work out the value of chances lost as a result of their investing too much time in energy-consuming jobs that can best be left to others. In a nutshell, they save cost without making money.

Consequently, discussed here are five major outsourcing opportunities for small entrepreneurs and small business owners in the spirit of creating extra time to develop their various businesses.

1. Editing

Look for somebody who is a professional in editing and word crafting if your business needs a lot of written materials. Outsource your content creation and editing aspect of your business to a third party to guarantee accuracy.

2. Accounting

Apart from the fact that accounting is energy-sapping and time-consuming, it is more of a specialty trade. Outsourcing accounting and bookkeeping aspects of your business to certified accountants is quite beneficial as they are familiar with the ethics and rules that can keep you away from trouble.

Hence, look for a good bookkeeper to carry out the day-to-day keeping of your accounting records. In addition, you need a great payroll company to be in charge of paychecks, withholding taxes and CPA for tax accounting.

3. Banking

In the present day, a good number of banks have small business experts who are capable of helping you with grants, loans, lines of credit, cash flow, and lots more. if you are looking for money to operate your business, your outsourcing banker can come to your aid.

4. Social media

Take it or leave it, reaching out on social media platforms can be time consuming. However, there are some third parties out there that are ready to take up this aspect of your business. They will respond to posts, post your messages, articles, and look for connected people to link to, and many more. Outsource this critical aspect of your business.

5. Artwork

This comprises of letterhead, logos, and website art among others. Few business owners can carry out this assignment well. Therefore, look for extraordinarily gifted designers who can take care of all of your artwork needs for at an affordable rate.

By and large, do your best and consider outsourcing the rest to professionals on the field.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

In the world of Outsourcing, the various classes of projects that can be outsourced are numerous. The company holds the discretion as to the projects to outsource, and the projects to keep in-house. Companies outsource Procurement as a service, to third party in a bid to take that load off them, and save cost.

Projects like Procurement could be a sensitive aspect in most organizations. The concerns of handling procurement, whether in-house or outsourced, usually border around cutting costs/ unnecessary expenditure on the company’s needs, as they are more about finding out ways of investing on things that will yield direct income to the organization.

It is important that you are able to ascertain whether or not you are hitting your organization’s targets with you Procurement Outsourcing partnership. We notice that many companies do not have this testimony, and more often than not, run at a loss or are just not achieving their expectations or goals by outsourcing their procurement.

Don’t only think “save money”; also think – can I reinvest the monies saved as a result of outsourcing my procurement needs?

In the apprehensions of the risks of engaging procurement firms to handle your procurement needs, keep in mind that no business is without risks. Sudden unforeseen matters can creep up on the smoothest sails, and sometimes, the Innovations of the crew are just what they need to stay afloat. Outsourcing firms are usually that crew that work through unforeseen challenges with their expertise and methods “outside the book”, to make sure they deliver to in record time, and meeting the expectations of their clients.

Because procurements outsourcing entail some multi-reliance and optioning, there can be a whole lot of damage control when it comes to the relationships between the distributors or sellers and the clients who happen to be the procurement outsourcing firms, and if not – the company directly in need of the items. In such cases of dealing directly with suppliers, companies are faced with monotonous delivery, or sometimes disappointments that could lead to a major strain in the seller and buyer relationship. Time taken in searching for new (equally or more reliable) options may cause a stalling, and in some cases, a major setback in company operations. That is where the role of a procurement outsourcing firm comes in handy, where the setbacks one or two suppliers would have caused a company, are prevented.

The fears of diversion of clients’ patronage should not be a challenge where this is properly managed by the organization.

Outsourcing firms are usually your “invisible partners” that work underground in making the whole wheel turn.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

Evaluating the past is necessary in order to determine the future as we could find useful and salvageable models. The modern hospital is such a model for outsourcing.

Early in the days, hospitals barely had effective medicines and operations were catastrophic. Between the 19th and the 20th century, hospitals had a way better chance of improving health as medicine became “scientific”. As health alongside the hospitals in developed countries, sicknesses like tuberculosis, cholera began to receive less focus as hospitals concentrated on more challenging issues like cancer, genetic research and heart disease.

To meet up with the new challenges, hospitals needed advanced and sophisticated equipment’s. It was no longer enough to have lots of beds and test tubes in labs. Although medical practitioners were talented, they lacked the required training to utilize and maintain these modern equipment’s. Hence, outsourcing became very important.

Now, a network of organizations such as insurance groups, governmentorganisa?ons, education, specialty clinics as well as the recent data outsourcers(who make use of tools like IBM Watson) work together to treat patients.

Let us analyze how the transformation of hospitals foretell the evolution of outsourcing.

Outsourcing of the last generation: In nations like China and India, outsourcing used to be induced by lower wages. Businesses hired more people offshore than they had onshore. However, offshore companies had less equipment and were less automated. The mode of work had to change, but the goals of all parties were met. The offshore economy had to spend money purchasing equipment which raised operational cost and slowed down implementation.

Size: While Europe and the United States already had big factories handling car and airplane production, outsourcing completely scaled when it was moved to China. Over the past 10 years, China built over 500 new cites in order to accommodate workers that would be needed by new industries. This scaling of operations created a new type of outsourcing. For instance, outsourcing industries that assemble electronic parts.

Increased reliability: In the early days of outsourcing, it was perceived as unreliable. Some projects like “Lift and Shift” failed. With the scaling of outsourcing at the beginning of the 21st century, about 50% of outsourcing was a success. Those who failed lacked necessary skills, or skipped some steps. Outsourcing has now become more successful generally, especially when creditable outsourcing sites are engaged.

Computer support: Large industries used to run their own IT department, right now the likes of Microsoft Azure and Amazon Web Services (AWS) handle IT responsibilities of plenty enterprises. For small businesses in America, marketplaces like Amazon have literarily snapped up warehousing and distribution.

Advancement in automation and robot invention via technology are revolutionizing manufacturing models, which is leading to more business activities being outsourced, hence the need for multi-dimensional outsourcing.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

The most important benefit you stand to gain with recruitment process outsourcing is increased cost effectiveness. In addition, you are freeing up time to search for the right workforce and re-targeting it at tasks that will directly grow and expand your business. However, make sure you only hire a skillful and experienced offshore recruitment vendor.

Here are the highlights of the gains that come with outsourcing recruitment process;

Benefit #1: You will Spend Far Less

It’s a well known fact that once outsourcing solution is adopted for any aspect of business, huge cost saving would follow. This is no different when recruitment process outsourcing is involved. Besides, the outsourced vendor would deploy innovative recruitment techniques, combined with industry best practices for the task. That’s not all, the huge cost that you would have incurred to train the newly hired staff in-house is significantly cut back when recruitment process vendors take up the whole aspects of recruitment, including training.

Benefit #2: You can be sure of Hiring Qualified Workforce

When you take advantage of RPO (Recruitment Process Outsourcing), you have increased chances of hiring the right people for the task in question. This is especially true when the outsourcing vendor has in its team people that specialize in the business task you have need of workers. So, instead of guess work, the appropriate criteria are employed in hiring and interviewing prospects. Subsequently, the quality outcome when you engage the workforce will help boost the image of your business.

Benefit #3: Fast-Forward Recruitment Process

It’s faster to use an outsourcing recruitment vendor to hire a workforce. This is because the vendor is already familiar with the terrain and knows exactly what to look out for in candidates. As a result, you don’t have to experience delay in finding and hiring the right people for your team. Delay in getting the right workers can potentially affect any business negatively. It’s good to know you can completely eliminate such delay by leveraging RPO.

Benefit #4: You can Hardly go wrong with RPO

The bottom line is; with all the benefits of RPO highlighted above, you can hardly go wrong with your recruitment process. And, when you get it right with your choice of employees, you can be sure of faster business growth and expansion, culminating to increased profits ultimately.

So, do not delay any longer in embracing recruitment process outsourcing.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

When it comes to outsourcing, different people have different opinions. And, some of such opinions are held tightly in ignorance. This article will focus on some outsourcing myths and the real truth about such myths. So, keep reading to learn more.

Myth #1: Outsourcing is only for Big the Corporations

Well, at the inception of this business solution called outsourcing, this myth was completely true. Then, only the big corporations and high class individuals could afford to implement outsourcing. It wasn’t within the reach of medium and small businesses. But, thankfully, the advent of the internet has eliminated this myth completely! It doesn’t matter the size your business, you can now use outsourcing in so many beneficial ways that include cost cutting, access to larger skill pool, and affordable expertise. The internet eliminated the big gap and provided more outsourcing vendors, both onshore and offshore. In fact, offshore outsourcing has become even more popular as it facilitates far better cost saving.

Outsourcing cost has now become highly competitive as there are thousands of providers. The best part is that you can bid for the best rate with just a click of the button and from your comfort zone.

Myth #2: Outsourcing is Drying up Job at Home

Another outsourcing myth that is indeed causing a lot of hullabaloos recently is that offshore outsourcing is taking jobs away from home, rendering many citizens jobless. Well, this is not really true, depending on how you look at it. The truth is, anyone who is jobless at home has probably not distinguished himself from the pack. If you are really an authority in what you do, there’s a job waiting for you at home and you can even be the one dictating the pace in terms of remuneration.

Besides, the companies who outsource jobs abroad also have a portion that they reserve at home. The whole truth is; you can’t stop businesses from outsourcing jobs offshore since it provides them with significant cost saving benefits.

Myth #3: Quality is not always guaranteed

The truth is, whether or not quality is guaranteed depends on the person hiring. Even if you decide to use in-house staff, things can still go wrong if you did not hire the right persons for the task. So, if you are not getting the desired quality from outsourcing, it’s simply because you did not employ due diligence in hiring an outsourcing vendor.

So, you should lay these outsourcing myths to rest from henceforth!

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.