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Are All Social Media Sites Created Equal?

Do all social media sites have the same benefits? Although some people think so, they are not. Every social media site has its own special purpose.

Facebook is meant to help you share who you are on a personal level with people. But don’t think for even a minute it isn’t essential for business success. Friendships are built and alliances made because of this tool.

Twitter is a little different. This social media platform allows for short, blips of conversation—144 characters worth. It helps you get the word out about going on, events and new product promotion. Blogs are online journals that give you the opportunity to teach, share and educate. As people comment, you can start some great conversations and from there, build your following.

LinkedIn offers your online professional resume. There’s a strategy to using this social media platform and as an entrepreneur or business person, you’d be wise to learn more about it.

How do social media platforms benefit business?

Learning how to use social media platforms to get the word out about your business is laser-focused genius. This strategy involves more than just social networking, so if you’re one of those folks who thought social media began and ended with daily Facebook status reports, it doesn’t. It extends far beyond.

Networking on social media sites, i.e. social networking, is a way of building relationships with colleagues, prospects and customers. You won’t find an easier and more efficient technique to reach and expand your target audience without emptying your bank account.

Definition of Social Media

Media is the plural form of the word medium, which for the purpose of our discussion is anything used to disseminate information. Newspapers, magazines, radio, and TV are all forms of media. They provide information. Social Media is a specific method of communication that allows for social interaction with the information it provides.

The interaction were talking about ranges from very simple; posting a status report or a LIKE on Facebook, to more complex; commenting on someone else’s Facebook post, tweet or blog. Social interaction on YouTube might encompass commenting and voting for a particular video.

Learn all you can about this valuable tool for growing your business. Your data base will benefit, as will your visibility, from a social media platform. Begin by watching this two minute video!

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.

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