Cultivating a positive image in the marketplace takes a lot of effort. It can also take a long time. How long will depend on the strategies you choose to implement and the consistency with which you set them in motion.
We all know that people do business with people they know, like and trust. Marketing is the process we use to be sure that happens. Prospects will need to be exposed to your business a few times in order to feel comfortable using your services or buying products. Event marketing will speed up the process and will also create a firm foundation for brand awareness.
At 123Employee, apart from polishing the image of our business, holding events has allowed us to educate our market. The more educated a client is, the more successful he or she will be in their business. Events help to minimize the learning curve so clients and prospects can make educated decisions about their next steps.
Attracting hundreds of people to your events doesn’t happen without the application of a little elbow grease. It won’t happen without two critical factors in place:
- A sound marketing strategy
- Cultivating a substantial data base
Here’s a brief description of a three-tiered process that will make sure both are in place. Whether you have thirty people or thirty thousand contacts in your data base, begin wherever you are.
Host a free teleseminar or a webinar inviting all of your clients/prospects. Live events are also acceptable at this level. This event is FREE of charge. Open it up to your social media contacts and others as well. Offer massive value and over-deliver so guests feel they’ve gotten more than they expected. By doing this, you’ll deepen trust. Always give value, no matter what you do.
Book, DVD Course, Etc.
During the FREE event, invite people to move forward with you in some way. A book, DVD course, or any product/service that will allow for deeper engagement with your company is advantageous. If there is a charge, offer a discount and lead them to your website to obtain it. In this way you’ll also capture leads for new prospects who may not be in your existing data base.
Hosting a joint venture event with another professional sharing your target market is a great way to market your event and build attendance. Offer your JV partner a percentage of the sales for everyone who comes to the event or purchases your products by assigning an affiliate code. People will be encouraged to invite others if they know they’ll receive a piece of the action. They deserve it!
There are so many benefits to event marketing. Please watch the attached video to learn a few 123Employee secrets. We’re happy to share!
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.