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Step by Step Guide to Writing an Attention – Grabbing Business Profile

Step by Step Guide to Writing an Attention-Grabbing Business Profile

Consider a business profile to be a resume for business. The document spells out company details and provides an opportunity for a business to highlight its strength. So, you should be purposeful when writing a business profile. Some freelance writers are experts in writing business profiles, so you can outsource business profile writing to an expert.

The following steps will help you create an irresistible business profile;

Step #1: Present Your Basic Information First

The first thing readers want to know is who you are. So, before delving into the specifics, you should present your basic information. The basic pieces of information will include the name of the company, year established, contact info, what the company does, the website, and any other important and relevant information.

Step #2: State Your Mission Statement

The next important piece of information to feature on a business profile is your company mission statement or vision statement, including guiding ethos and a brief history of the company. When you talk about who you are, it’s a way of adding a human touch to your company. Besides, it’s a form of subtle advertising for your company.

When writing this section, you are free to be somewhat vague. For some businesses, a mission statement is legally required and should be specific. For other businesses, you don’t have to be specific when stating what your company does. However, don’t overdo it when trying to be vague with your mission statement or what your company does.

Here’s a good example of being vague with the mission statement and about the company; “DEF Call Center Outsourcing firm comprises of a talented and seasoned team of call center outsourcing service providers and consultants. Since 1990, our firm has helped our clients to build a large customer base through quality customer service. We have a simple goal – to help you attract new customers and retain existing customers.”

Step #3: Provide More Details

After writing your mission statement, you should provide more details in the next section. The details should come from different areas of your company or business. You can get more information from the human resource department or secretarial. You don’t have to use all the details, but you should include very vital ones.

Some of those additional details include the following;

  • The number of workers or employees
  • Business activities
  • Turnover
  • Certifications
  • Specialties or unique equipment
  • Methodology
  • Exports/Imports
  • Delivery stats
  • The volume of outputs that your company can handle
  • Major clients or accounts

Finally, you should scrutinize the information to make sure you have included only vital pieces of information. Your profile shouldn’t run unnecessarily long. Also, you should take a look at the business profile of successful businesses in your industry and niche. You would garner some insights that would help you develop an effective business profile.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

One Response to “Step by Step Guide to Writing an Attention – Grabbing Business Profile”

  1. Hi! I just want to give you a huge thumbs up for the excellent info you’ve got right here on this post. I will be returning to your site for more soon. Thanks, Daven Michaels

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