In the beginning, nobody probably thought that social media will eventually become one of the major hubs for business promotion. Entrepreneurs who are socially savvy know that social media is a great tool for engaging prospects with targeted content. So, they outsource social media marketing to experts who will do the job excellently for them.
However, you should bear in mind that the online community tends to be put off by obvious advertising. For this reason, many entrepreneurs and business owners have found out it is more result-oriented to use the services of a social media expert.
So, in order to succeed with social media for your business, you should adopt the following effective methods;
Method #1: Outsource Social Media
Generally, outsourcing is one of the best techniques that a business can adopt to accomplish any form of marketing – email marketing, telemarketing, content marketing, and even conventional marketing campaigns. So, social media marketing is not an exception.
When you outsource social media to an expert who knows how to bring timely and informative content to your target audience, you can be sure that your target audience won’t resist such content and will make haste to take the required action.
Method #2: Don’t be in a Hurry
Yes, when it comes to social media marketing, you should not be in a hurry to reap results. Just like any other form of online marketing, it takes some time to lure, engage, sustain, and convert prospects on social media. This is because most people on Facebook, Twitter, and other social networks are basically there to socialize. So, if you are direct and aggressive with your brand’s information, you may lose them forever and they won’t pick interest in what you have to say.
So, give your social media outsourcing partner quality time to find, nurture, engage and sustain your target audience. Thereafter, results will definitely start coming when those prospects start to take action – click your links, read more, subscribe or even purchase.
Method #3: Be Deliberate in Choosing Social Networks
Most business owners want to be on all the social networks at the same time. But, they don’t know there’s a rule to the game. The rule is that you should prioritize those social channels that are most relevant to your brand, product or service.
For instance, if your business is visual-based, you are better off prioritizing Pinterest and Instagram. Typical examples of such businesses include arts and clothing items. In essence, if your business is appearance-oriented and depends on perception, it’s better to channel more efforts and resources on Instagram and Pinterest. Then, you should add Facebook to the list since it has the largest social congregation.
Finally, make sure you track efforts and weigh them with the outcome. This way, you can determine what is working and what is not working.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Scaling a business entails a serious commitment to growing that business. But, it is not all about boosting sales or increasing customer base – it requires more. As you know, the workload will get bigger with scaling. As a result, you have to be proactive in planning how to take care of the additional workload without incurring much cost. Keep reading to learn more.
So, you should take it one step at a time when you decide to scale your business. Here are some helpful methodologies for scaling a business successfully;
#1: Analyze Your Sales
Take a look at your current sales to find out your monthly and yearly average sales. Bear in mind that sales are likely to double suddenly when you scale your business. You need the most accurate info on your monthly and yearly average sales. So, you can outsource the task to an independent accountant or bookkeeper. Outsourcing bookkeeping tasks will cost you far less than hiring the bookkeeper in-house.
#2: Stand Out from the Competition
Focusing on what you do best is a great way to distinguish yourself from the pack. It’s also your roadmap to scaling and growing your business successfully. Presently, it is likely that your business is the ‘jack of all trades’ type. It shouldn’t be so. Sit back and pinpoint what you do best. This way, you can compete favorably in the fierce business environment.
Here’s an example; if you run a spa business, instead of continuing with multiple services – pedicures, massages, skin treatments, gym and so on, you should consider the aspect that brings in the most rewarding experience (financially and otherwise). When you identify that area, channel your efforts and resources on that area and concentrate on it when scaling your business.
#3: Forecast a Sales Growth
Use your current sales capacity to forecast sales growth – what level are you likely to attain in the next one year? You should use parameters such as customers, revenue and orders when breaking down your forecast.
Sales forecasting requires educated guessing. But, you can also engage other approaches such as benchmarking with your competitors. Find out if your competitors have been able to double sales or even triple sales. To what extent have they been able to grow in a year? Is there general slow or high growth in your industry?
Tip #4: Get More Leads
Growing your business requires more customers. More customers would generate more purchases, hence increased income. Again, when it comes to generating more leads, you may have to take a cue from your competitors. How are they generating leads? Do they generate more leads with online ads or TV ads? Generally, the following methodologies are effective when it comes to lead generation;
Creating Newsletter
Embarking on social media marketing
Finding affiliate marketers
…and more
These tips are effective kick-off when planning to scale a business.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Nobody can deny the fact that running a business can be hectic, demanding, stressful and tough. However, you can make your business life easier by adopting the remarkable tips outlined in this post. Keep reading to learn more.
Tip #1: Learn to Outsource
When it comes to running a business, outsourcing can be a great lifesaver! This evergreen business solution does not just help save business costs, but it generally helps to ease the workload of a business owner. As a business owner, you should identify those stressful and time-consuming tasks such as accounting, bookkeeping, email handling, and other repetitive tasks. The next step after identifying those tasks is to enter into a contractual relationship with an outsourcing company that specializes in those areas. This will help make life easier for you as a business owner, and at the same time help you save a lot of cost from hiring those employees full-time.
Tip #2: Get Organized
To ensure your business is operating successfully, getting organized is a key factor. And, when you get organized, you will experience less stress in the long run. Use a to-do-list, a scheduler, a planner or other organizing programs to get organized.
For instance, schedule tasks to help you attend to only one thing at a time. This takes away work overload and the confusion/errors that come with it. When you focus on a particular task per time, it results in higher speed, increased accuracy, and desirable final outcome. Getting organized is also necessary when it comes to how you keep your work environment. De-clutter your workspace and incorporate features that would help ease mental and physical stress, while boosting inspiration.
Tip #3: Break Tasks into Smaller Chunks
By merely thinking of the magnitude of the task at hand, you can become confused, weary and stressed. You won’t even know where to start from and as a result may end up wasting much time on the task. The best approach has always been to break a big task into smaller and manageable segments. In fact, a task is half-completed when it is simplified by breaking it into smaller and manageable chunks. In addition to breaking down tasks into smaller pieces, you should learn to delegate as many tasks as possible.
Tip #4: Automate Tasks
Combining technology and outsourcing to perform as many tasks as possible helps ease things for a business owner. In addition to getting things done faster and with minimal error, automation also helps to save a lot of money for any business.
And, you should constantly look out for current upgrades and what is new regarding your current technology and automation procedure. This way you won’t be left behind by your competitors.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
One of the most effective ways of promoting your business values is by using posters. This allows you to let people know what you are doing easily and where it is happening. The majority of advertisers would immediately opt for using posters for advertisement. In recent times, marketers have seized posters as a marketing tool with which they aggressively use to promoting their brand. Of course, they have succeeded to gain customer’s trust and brand loyalty so easily through this cheap mode of advertisement.
Beginning from the year 1880, the use of posters started emerging as a controlled means of political propagation tool. Gradually posters uses have turned into becoming an effective tool in the hands of marketers in reaching the targeted audience.
The essentialities of posters
Small businesses all over the world have always used posters to create awareness for themselves because they know that it is very cost-effective. The placing of posters at strategic junctions will easily get the attention of passerby and thereby creating brand visibility for you. Another fascinating thing about posters is that it gives you a minimal cost and at the same time giving you myriad folds ROI.
Do it yourself
The beauty of the whole thing is that you can actually do the construction of those unique posters of your dream. The Internet offers DIY poster software that proffers you with tools that will suit your poster designing.
There is no shortage of ideas when it comes to the designing of posters. Everything that is needed concerning. In designing your poster, you can draw your inspiration from those unique posters around your vicinity. Since being unique is what attracts the attention of the people, you can borrow from the ones on the web and around you to make yours.
Since DIY poster software can be of great help to you and are easily accessible through online providers, it makes it a worthwhile venture to try. There would no need to hire any designer thus saving some cost. The affordability of the printing cost of the posters is quite encouraging.
A recent survey had it that 41% of people between the ages of 35 to 55 years made their buying decisions based on what they saw on posters. It is very certain that the use of posters will help you to reach out to your target audience in the busy world.
Conclusion
If you are looking for a way of bringing your business to the limelight amidst all the challenges in the corporate world, then consider using posters. The primary reason for going for posters is that it is relatively cost-effective. In addition, if it is properly managed, it gives resounding dividends. Always look out for those inspirational posters and learn from their unique attributes while designing yours. Another you can enhance your poster designing is to visit the works of other great designers on the net. Careful comparisons between these works will make you learn very fast on how to improve yours.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
With the growing trends of outsourcing financial and accounting matters, whose journey began in the early ’90s, there has been an increasing demand for the service on a global scale.
However, they are things, which you have to know about outsourcing the right bookkeeper. Firstly, you have to come to terms that a good accountant is he can audit, record, and manage your financial obligations in such a way that it gives you success.
This is the right Choice
Determining which amongst the listed service providers would be contracted to render the accounting needs of your company, will be ascertained through what is obtained from the following questions asked:
1. Quick accessibility
Is the accountant the type that quickly responds to the client? Where the needed response is delayed could easily lead to disaster or misinformation.
2. Effective Communication
You have to check if he can handle the flow of communication between him and his clients as needed in achieving the set goals. Being a good communicator will put the company into the era of successful accounting sessions.
3. Maintaining a professional outlook
Is he a professional? Does he go by the ethics of his profession? He must provide proof of his professionalism based on his past projects and references.
4. Playing market savvy
He should know the rudiments of the competitive market. He should be b well equipped with the technicalities necessary to surviving competitions and making financial progress.
5. Obtaining approval from relevant authorities
Is the accountant certified from a reputable college
6. Periodic conveyance of information
There should be regular updates on financial transactions.
7. Multi tasked
If the job requires a Bookkeeper that can handle multiple tasks at a time, will he be able to do it?
8. Quality delivery
He should be diligently committed to the delivery of good jobs ad on time too.
9. Blending to Norms
There should be conformity between your outsourced provider and the in-house team. They should work harmoniously to avert hinges.
10. E-compliant
The accountant should keep himself abreast of the latest and best accounting software, which enables him to perform at his best. He should be quick to adopt every emerging technology in his field.
11. Overall Costing
Saving cost is what the outsourced accountant is coming to help your company to realize and it all begins with his or her hiring cost. This is not to say that cheaper service providers are the best available. A service provider’s worth should be judged from the quality of his previous works. However, there are competent service providers whose charges are relatively lower than the others are.
Conclusion
With the right application of the outlaid tips, you will notice that not only finding the right outsourced Bookkeeper seemed necessary but also simpler. The services of the accountant play a supportive role, which guarantees success in the long term.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Outsourcing service has continued to grow into a giant factor that has changed the global business community over the years. Going by recent statistics, 2019 saw IT outsourcing service netting close to $70 billion, which represents a greater aspect of all outsourcing services put together.
As the rapid changes brought by IT to the outsourcing world continue to expand, studies have pointed toward the enlargement of outsourcing. They projected that by 2020 that over 72% of several companies would put adequate plans on grounds to outsource. Half of this projected number of companies would put consistent plans for achieving this objective.
The growing needs for private companies that are IT-based to supply services are on the increase. There are five outsourcing trends that information Shareholders would be looking out for in this year 2020.
1. Going for more specialized outsourcing
Although this shift has already begun taking effect, 2020 will see to its fuller operations, where outsourcing companies will narrow down to a more specialized niche of services. Sooner, no expatriate or partner will claim to be delivering multiple services. For the fact that people no longer patronize single companies for outsourcing needs, those companies have already started dwindling gradually.
Most big companies will brace up to the challenges of the future to beat their competitors by hiring a wide range of experts. This poses one of those challenges to be encountered in the 2020 outsourcing year.
It is expected that by the end of the year 2020, the BPO would be netting the sum of $220 Billion. This marks this as one of those trends that are quite remarkable. As businesses grow in trust and strife to remain on a competitive edge, companies would not only outsource their non-core services but also their core services.
3. Greater cybersecurity awareness
All the shareholders of the cybersecurity would beef up their strategies towards ensuring well-protected security for internet users. It is equally assumable that those cybercriminals will improve themselves in technological progress too. More companies would be seeking the services of outsourced cybersecurity services.
4. Replacement of manual processes with AI
Just as witnessed last year, 2020 will see a greater number of companies involving in the automation of their business processes with Artificial Intelligence.
5. Less focus on reducing costs
During the year 2020, more emphasis will be placed on delivering value instead of focusing on cutting costs as has always been in the past. This means that the outsourcing of services will be more expert and value-driven. This unfolding trend in outsourcing services is derived from the forecasts of the previous outsourcing event of the past.
Conclusion
Expectantly, IT outsourcing is going to get better than before. There is no doubt that businesses will boom as well as software developments. Following the trending issue of getting a job done rather than to primarily focus on saving costs, businesses will collaboratively surge forward this year amidst competition.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
It’s always the desire of employees to get the best from their employees. The desire turns to anxiousness when remote employees are involved because you are not there to communicate with them face to face. You need to do more than paying their service fee in order to engage them more effectively. Keep reading to learn how.
Allow Your Outsourcing Employees to make some Decisions
Allowing your outsourcing service providers to make small decisions is a great way to engage them, which in turn helps engage them. Make them feel like partners in your business rather than mere contractors. For instance, you can let them determine quota or deadline, while you supervise and manage the pace.
Of course, you are not out of the picture. You still have the power to create some guidelines around their suggestions or inputs. But, by making them a part of the decision process, it helps engage them and propel them to do more and better.
Implement Your Outsourcing Workers’ Ideas Where Possible
It’s not just enough asking for your freelance employees’ ideas and inputs. Take it a step further by finding ways to implement the ideas where necessary and possible. This will make them know that their ideas and contributions count in the partnership, and will help engage them in a more productive and meaningful way.
Keep Your Promises
The same way you expect your employees to meet expectations, they also expect you to keep your promises. So, start by not making a promise you know you can’t keep. Your employees in an outsourcing partner will be committed to serving your business better once they see you can keep even the minutest promise – whether it is to raise their service fee, provide a work tool or create a more flexible work schedule.
Communicate Your Company Plan of Actions to the Outsourcing Partner
In terms of the assigned project, the plan of action could be what the project is intended to achieve, the part the employee is expected to play in ensuring that the project fulfills its purpose. Knowing what they are working towards will help promote a successful outcome.
Set Realistic and Clear Goals
If your goal is too vague, very broad or unrealistic, it would only confuse your outsourcing employees and make them less motivated. Always ask relevant questions and listen attentively to the answers, to help you determine whether or not the employees understand the goals you set for them or the company.
Finally, proper monetary reward is also a great way to engage and keep your outsourcing contractors engaged and consistently productive. Both parties will be happy at the end of it all, with the ways things turned out.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
In a recent report, a number of employees who termed themselves as ‘ethical workers’ alleged that their company may have done some unethical practices to make more profit. This is a worrisome situation and an indication of such possibilities among big-time BPO companies and the entire business communities.
It is no surprise that there is a possibility for some companies to involve themselves in unethical practices during a deal cycle. This, they do in order to illegally increase their revenues.
There are elements that are liable to the risk of unethical financial practices. These include the following:
1. Business Case
Evidently, some Business Process Outsourcing companies have resolved into painting an attractive picture of a business case, which has falsified facts. Their aim of doing this is to seal a deal. Be it as it may, such loopholes will begin to resurface along the course of transactions to the dismay of their clients. For instance, their clients will begin to see the clearer picture that after all the information concerning costs emanating from governance, licensing, assets and HW were incorrect. This misleading act has repeatedly reoccurred from time to time and calls for urgent addressing of the ugly trend.
2. Deal Construct
The term deal construct covers the areas from which the service provider can easily manipulate figures and margins. They de-scope to inferior solutions, provide incorrect sizing and as well as underestimate technology and HW. This is very unfair to their clients. Although a few numbers of individuals are engaged in this practice, it has dented the image of service providers in this industry.
3. Financial Engineering
In dealing with financial engineering, the term involves a wide range of costs as being listed below:
• Assumptions on cash flow
• Cost of asset acquisition
• Interest rates
• Margins
• Mark-ups
• Sub-contracting
• Working capitals
Determining what happens in the above-shortlisted categories of financial engineering becomes a hard task. Everyone seems to be in dark here. The reason for this is that a few authorized individuals closely do such engineering under a restricted atmosphere. This is quite disheartening and poses a great challenge. Clients are advised to seek professional help from experts who would analyze the unsolicited bids offered by IT providers. This will reduce or totally remove BPO’s related shoddy deals.
Conclusion
What the IT and BPO professionals need to do is to have a total review mechanism that will support a re-evaluation of the compliance process. For instance, a complex excel sheet that is filled with heavy numbers and postulations will have to be properly scrutinized.
Presently, there is urgency in placing a reliable compliance team that has the special ability in deal experience, which would be controlled by a self-governing group of experts.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
In today’s growing business in the world, it has been proven over time that Nearshoring remains a very suitable means of lowering cost. No matter how good the option of going Nearshore, comes with its own challenges too.
The following are tips to aid you to overcome the challenges associated with Nearshore:
1. Easy and Real Communication
In as much as communication remains a vital force in doing business, well-understood communication is better. Use modern tools such as Slack or Zoom to make your communication become more real than before.
2. Honor both Time and Cultural Differences
Acknowledge that there are time and cultural differences between your partners. The fact that they spend many hours in front of a computer screen doesn’t make them inhuman. There times when they need to rest their bodies.
Use time determining software to know exactly the time that best suits your partners to do a conference/video calls.
3. Do not hasten the Onboarding
Talking of Onboarding in Nearshore refers to bringing in another team from a remote destination to be aligned in a new project. It is the process that gives clarification on how the team would come together in bringing out the best result for the project.
So, Nearshoring is not so a smooth ride after all. It usually involves a whole new set of entrants and teams to whom you have to clarify your goals and objectives.
It is necessary for you to give enough room for your team to familiarize themselves with the processes involved in the project.
4. Wrongly Placed Anticipation
Mismatching expectations is the main cause of project failure or problems. This results primarily due to the inability to harness the different ideas of the parties in your team. In this regard, an experienced Nearshore team is in the position to relate to you about the viability and scalability of the project.
It is therefore highly recommended and necessary to have an inception meeting where everyone is blended into knowing the nitty-gritty of the project.
5. Reason above the Budget
Good business entails that you make profits. Therefore, having a Nearshore team that is cost-effective is equally a great idea but not at the cost of your project in the long run. You do not accept poor quality work just because your organization wanted cheaper services.
6. Have a Deep Reflection on What You Are Aiming At
It is good that you know the good things that Nearshoring is bound to bring for your team, which includes international recognition, expansion of capacities, and a lot more.
Conclusion
Although the initial process of Nearshoring may look a bit cumbersome, it is an easier thing to do for your life and your work. Getting an experienced Nearshore corporation to work with you minimizes all the hitches that you may face as a challenge during Nearshoring.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Change is a very constant factor in every sphere of existence. Corporations are on the verge of continuous change from time to time being encouraged by the arrival of new ideas, structures, tactics, and expertise. With varieties of both internal and external factors, transformation, as a continuous process has changed the core designs of businesses and services over time.
There are several reasons why comprehensive change management is such an imperative tool for transformation.
1. Transformation Management
This refers to the implementation and the art of initiating a planned change. There is a considerable effort geared towards making the process come in a more simplified form. The fusing of systems and procedures at the slightest chance would amount to increased efficiency of activities and clarity.
2. Management Change
Management change relates to how we manage people and their performances through organizational structures and leadership patterns. Management should encourage their workforce to be the thinking type that fashions out ideas rather than the consuming one. They should also not be the type that only waits to carry out orders.
3. Managing Change
Leaders are entrusted with the responsibility of balancing both emotional and technical factors where changes are largely influencing the integral aspects of the ecosystem. What really matters here is the leader’s ability to fabricate a sound culture that would revitalize the workforce. The reason for all these is to equip the workforce to be futuristically ready for challenging tasks rather than creating a success-ready or job-ready situation.
4. Data identification
Data identification is instrumentally important to forecast the trends of business in the future successfully. Data managers should endeavor to identify data sources that could give accounts of previous facts about the business, with the hope of connecting to tomorrow’s happenings. This, they could do, by evaluating their departments where there is the inflow of information that are remarkably useful and usable for changing future trends.
5. Skill Management
This relates to the art of concentrating on developing competence in other to be properly fitted into the advanced technologies of the world. To encourage skill acquisition among the workforce, leaders should encourage their subordinates to attend seminars and conferences that are technologically driven. This sharpens their intuitive capacities and makes them better workers.
6. Change Management for Digital Manager
A digital leader is entrusted with the responsibility of guaranteeing an excellent result from workers under his command. He does this by managing time, improving the participation of workers and driving satisfaction. In addition, he does all these without compromising on quality.
Conclusion
Transformation perfectly comes in between business, change, and management to play vital roles in the present and future transactions. Again, no data could be said to be irrelevant. Every piece of information is productively utilized when it is placed in the right situation and at the right time.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
