If you plan on expanding your business to other countries, you need to embark on global market research. In fact, this is the first step you should take before establishing your business in a foreign location. Often, investors outsource global market research to an offshore research company residing in a foreign location they wish to establish a branch.
Here are success-oriented tips for carrying out global market research;
Tip #1: Generate Data from Government Agencies
When carrying out global research on a potential foreign business location, government agencies are reliable and invaluable sources to generate information. Often, you don’t have to spend money to access government statistics. Some of the government sources to search online include your target country’s census bureau as well as the commerce department.
So, when you search online, endeavor to use the right and applicable terms. For instance, when you search for the census bureau, start with “census” and include the foreign location as well as the term “gov”. You can also search with terms such as median income, trade statistics, and demographics.
The United States also provides guides, forecasts and economic reports on specific industries as well as countries. So, you can take advantage of those resources when you want to expand your company in the United States to other foreign locations. In this case, you may want to check out the website https://www.export.gov/Market-Intelligence.
Tip #2: Understand How Your Industry Works in Global Markets
When researching a global market for business expansion, it is important to pinpoint the location that your brand or product is sought after. You should focus on foreign destinations with the highest profitability potential when it comes to demand for your product and/or service.
However, you should not go where there are too many competitors for the same product or service you are offering. You may want to consider developing markets since competition in such markets is usually low. While there may be a higher demand for your product in a major economy, competition may be quite stiff because of numerous established companies already in existence there. So, you may not beat the competition.
You should also find out the foreign markets that your country permits you to trade with. In essence, look out for trade agreements, as well as the cost of export.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
For any business to be successful, the first step that the business owner must embark on is promotion and marketing. Whether you choose to outsource business advertising and promotion to affiliate marketers or set up a marketing department, just ensure you are taking promotion serious from the onset of your business.
Then, the second most important step in business is retaining the customers you have attracted to your business through advertising and promotion. The truth is, attracting and retaining customers is not always an easy task. However, by adopting some proven and systematic strategies, you can sail through the hurdles. Keep reading to learn more.
Step #1: Dedicate Time and Resources to Online Marketing
As you probably know, online marketing is the in-thing these days because of the outstanding results that come from online business advertising. Therefore, while you should not completely abandon traditional advertising, you should pay more attention to online marketing by keeping a versatile and active website.
You should also get serious with social media marketing on Facebook, Twitter, Instagram and Pinterest. The best part is that you will spend far less promoting your business online than advertising your business traditionally. Most people have found out that it is better to outsource social media marketing for the best possible outcome.
Step #2: Put a Noticeable Signage on Your Storefront
As mentioned earlier, you don’t have to kick out traditional advertising – it is still effective when it comes to pointing both existing and potential customers to your business. People passing by will notice and recognize your business and what you offer. So, you should put a noticeable signage in your storefront.
Step #3: Offer Incentives
Offering incentives is one of the great ways to attract and retain customers. The incentives can come in different forms such as offering a discount to a customer who visit your business or refer others to your business. Another form of incentive that can attract and retain a customer is to run a special or a time-sensitive sale.
Tip #4: Network
You should also consider networking with professional organizations in your locality. The essence is to build year-round leads referral system. This can also be a great way to generate customers to your business.
Tip #5: Consider Print Ads
As mentioned earlier, traditional ads such as print advertising, radio and TV ads are still helpful ways to generate customers. However, these are usually cost-intensive, especially for a start-up or small business. On the other hand, online advertising is both cost-effective and more result-oriented.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Perhaps you’re about to run a campaign and you need a powerful slogan for the campaign. It could also be that you want to create a slogan for your client as a copywriter. Whichever way, you need to put in quality work in coming up with an irresistible slogan. Many companies choose to outsource slogan writing to professional copywriters.
There are few but on-point steps you can adopt to create memorable and quality slogans. It all starts with understanding the brand in question as well as the competition. Then you can brainstorm on ideas.
How to Brainstorm on Ideas for Slogan
Tip #1: Get Familiar with the Brand
You need to find out as much as you can about the product or brand you want to create a slogan for. Head to the company’s website and gather as much information as you can. You can also ask the persons in charge to furnish you with information about the brand. You should find out what the company does, what has worked before and what hasn’t, and so on.
Identify the target audience: Also, you need to identify the company or brand’s target audience, including the company’s tone of voice, as well as their services or products. As you convey the business or company’s mission through the slogan, you should also focus on distinguishing the company from the competitions. So, find out what sets the brand apart from the rest.
Identify the key benefits: In trying to separate the brand from its competitors, you should focus on the key benefits of their products and/or services. As soon as you get a grasp of what those unique benefits are, you can start developing ideas on the best and most memorable way to present the benefits.
Tip #2: Take a Cue from Other Slogans
You should study popular slogans, especially those of the competing brands. It doesn’t mean you should duplicate another brand’s slogan. But, studying such effective slogans can help you understand why they became popular. Subsequently, you can leverage similar tactics to create your own slogan. Have you ever heard these slogans – “Think different”, “Just Do It”, and Life is Good”? What do you think is the common factor that made them quite successful?
The answer is obvious. First, they are short and then memorable. Also, they instantly inject positive thinking and feeling to the listener towards the brand. So, they are not like the popular jingles out there.
Here’s the lesson; in order to write a catchy and unique slogan, you should keep the following in mind;
Length
Key benefits
The feeling that the slogan will provoke in the target audience towards the product or brand
Finally, in order to write a good slogan, consider the brand’s placement out there in the market.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Digital marketing is simply using digital media to market on the internet. This marketing strategy engages approaches such as content marketing, search engine optimization (SEO), email campaigns, social media and online ads to market a product or promotes a brand. Most companies usually outsource digital marketing for the best result.
The first step towards accomplishing digital marketing successfully is to optimize search engine results. How can you achieve that? Here are top tips that have consistently produced result;
Tip #1: Start by Researching Relevant Search Terms
You should research keywords, phrases, and terms that are related to your industry, niche or business. SEO (search engine optimization) is keyword-driven. These are keywords that Google and other search engines use to populate search results in their algorithms. Using Google to look out for the relevant keywords is one of the ways to research keywords for search optimization.
Look out for companies and businesses similar to yours and find out the keywords and phrases that people are using to find them on the internet. Subsequently, you should make a list of those search terms.
Tip #2: Include Your Keywords in Meta Descriptions and Title Tags
The web page link’s name is the title tag and shows up in a search result when someone searches with a related term on Google or other search engines. On the other hand, a meta tag description refers to the few lines of description that appear under the title tag in a Google search.
Both the meta tags and title tags are great places to feature your main keywords. Consequently, your website would increase its chances of being featured on the first search result page.
Now, when you integrate keywords, make sure it is done organically. It’s a great way to make your keywords look legitimate and genuine. Don’t stuff your website or content with keywords – it will end up irritating search engines and turning them away from crawling your website.
For instance, if you run a floral business, it would be smart to feature flower, floral, bouquet, and similar key terms in your meta tag and title tag – but don’t overdo it. Google webmaster tool will help you revise your meta descriptions and title tag.
Tip #3: Feature Keywords in Your Website Content
As often as possible, you should incorporate relevant keywords in your website content. You should also do the same with your blog posts, product descriptions, and page titles. You must avoid being spammy by not embarking on keyword-stuffing. Jamming keywords in your content can attract a penalty from Google. In the worst-case scenario, your website may not appear on search result pages when people search with your keywords.
So, start your digital marketing by employing these tips to make your website search optimized. And, for the best possible result, consider outsourcing search engine optimization.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Things happen, and sometimes without a pre-warning – business is not an exception when it comes to those sudden happenstances. One of the ways to ensure effective communication when there’s a crisis in business is to prepare for such a crisis.
The Nature of Business Crisis
Business crisis refers to any occurrence that intercepts the smooth running of a business and would sometimes attract media attention and/or draw public scrutiny. Such a crisis ranges from poor service to accounting errors, or even malicious acts by competitors just to tarnish the image of your business.
Whatever form the crisis in your business may take, it’s important you familiarize yourself with how to tackle the crisis. This, in turn, can help in the survival of the business. But first, you need to prepare for the crisis by adopting the following tips;
• Pinpoint What May Likely Go Wrong
Get proactive about what may likely go wrong. For different businesses, the list will vary. However, make sure the list is as thorough as it can be. For instance, a floral business can disappoint a customer on a wedding day due to late delivery of orders or last-minute disappointment from the supplier’s end.
Identifying a possible crisis is not enough, it is necessary to take further steps that can help mitigate or completely avoid the crisis. It’s also important to put an effective communication method and procedure in place regarding the anticipated crisis.
• Come up with a Crisis Communication Plan
When you create the communication plan, you should ensure that it targets information on a crisis event. Analyze each segment of your audience and determine the best outlet for communication in the event of a crisis. For instance, you may send mass emails if your audience comprises of your customers, publish press releases if your audience is the press or media, or conduct telephone conferences if the audience is your employees. These are great ways to prepare for effective communication to different audience segments in the event of a crisis.
• Get to Know Your Audience
Actually, this tip is supposed to come before the previous one. You need to get to know your audience. As mentioned above, the audience may be made up of the following; employees and/or board members, customers, the media, politicians. Familiarizing yourself with your audience will help you determine the right mode of communication in the event of a crisis.
• Establish a Crisis Communication Team
In preparation for a crisis in business, another important thing step to adopt is to set up a crisis communication/response team and assign responsibilities to them. Each member of the team should have a specific and clear role to carry out in the event of a crisis. For instance, you can assign one person to conduct telephone conferences to both in-house employees and independent outsourcing contractors.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Continuous improvement concept originated in Japan and has since been adopted by both individuals and western corporations. The first step towards establishing a culture of continuous improvement is to adopt planning and patience. Keep reading to learn more.
As mentioned earlier, planning is one of the key components in developing a culture of continuous improvement. And, planning will require the following measures;
Have a Vision for the Future
You need to look beyond the present and create long term goals in order to make meaningful steps towards improvement. So, where do you see yourself and your business in the near future – let’s say five or ten years from now? You also need to figure out what is required to attain the level you envisage in the future.
For instance, if your competitor tends to be attracting more customers than you, sit back and thoroughly brainstorm on what the problem is and the best possible solution out of the dilemma. One of the solutions, for instance, could be to outsource marketing or get more aggressive with online marketing.
Consider Your Past
It is possible that some actions, steps or decisions you made in the past hindered your development and the continuous growth of your business. So, you should sit back and analyze your actions in the past, including your goals. You may have to make your goals more realistic and time-bound, and/or change actions and behaviors in order to take a meaningful leap forward.
Pen Down a True North Statement
This statement clearly points out a change in direction. Take a look at the goals you set for your business and let your true north statement target those business goals. You should also write a statement especially for the long term plan that you have for your business. A typical example of such a statement is “quality customer service.”
Start Small
Often, we tend to have a big dream for our businesses or lives and would want to start big in trying to make the dream come true. This often results in getting overwhelmed along the line and possibly giving up.
It’s always better and more practical to start small, whatever our big plans or dreams are. You should begin with small improvements instead of humongous changes. This is a more realistic thing to do. Besides, it’s a great way to guarantee quality in our improvements and not just quantity. Making small improvements per time enables you to accomplish results quicker.
Finally, be consistent. Even when it seems the result is not coming quickly, be patient and stay consistent. Sooner or later, the result you desire will start pouring in.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Knowing something about Cannabis or Marijuana edibles
In most countries of the world today, it has become a legalized thing to pack some food items with intoxicating substances from marijuana. Although some individuals are inhaling marijuana, the new craze of eating it as marijuana edibles is becoming a generally accepted way of absorbing the drug. This is the newest craze in most towns. For those who may be newcomers to this trend, it may please you to know that cannabis or marijuana use is being used for medical purposes. The demand for the use of cannabis in the United States of America has been on a fast rise.
Among food products that are commonly known to be carriers of marijuana are known as Brownies. That, notwithstanding, almost every foodstuff could be infused with marijuana. For instance, we now have marijuana-infused oil and marijuana-infused butter.
Some countries legalized the use of marijuana. Some states encourage the use of marijuana in treating patients medically.
The growing market for Marijuana
A survey indicated that 40 percent of most people, especially in their 12th grade have consumed marijuana via edibles in marijuana medically prone countries than 26 percent of these drug users in non-medical marijuana countries. Studies have revealed that the cannabis industry has been on the increase over recent years. Some traders of the commodity have the government backing in their countries. Besides, for some countries, it is not free marketable goods. However, the market is greatly surging forward ever. This same drug could be obtained from several outlets such as pharmaceuticals, dispensaries to open market places. One fascinating thing about it is that the commodity could be obtained online, and that makes it ever-marketable goods.
High sales ad demands
The increasing demands of cannabis products such as Brownies, vapes, capsules and beverages, the market has been enjoying an economic boom. Even as the prices of these commodities seem to be on the rise, the consumers are ready to pay the prices just to enjoy the health benefits it gives them. The release of recent statistics has revealed that the Cannabis industry will experience higher sales in North America by an increment of 30%, which may be reaching the tone of $20.2 billion by 2021.
The Investment options of Cannabis Industry
The cannabis industry is very large. So many people are involved in the industry. You can decide on the type you may wish to participate. For instance, some people are doing the selling of the drug while others are involved in the growth of the plant. Find a suitable part of the industry and fix yourself there.
Conclusion
As the market of Cannabis is growing so rapidly, it remains an option for anyone who wants to invest in the multi-billion industry. Perhaps, you may want to do so by yourself. There is no safer moment to engage in this trade than now.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Trending events that come so fast has made it an imperative measure to update one’s skill from time to time. This is so because it is expected that in the next 12 calendar months, most people would have realized how their skills have changed in the recent past. So if your skill has lived a decade, consider it an obsolete skill.
It is hoped that this article will help guide you on how to increase your skill with the following tips
1. Updating yourself with the latest trends
Getting update oneself with trending events could be done through the following means.
a. By reading the publications from the industry
Reading related content that has to do with your kind of work or interests will go a long way to improving your skill. You will get the necessary information from the reading of publications. Sometimes, you may need to subscribe to daily publications.
b. By participating in a conference
If you participate in conferences, you will be opportune to come across great content that experts released as regarding their view of what is trending. So visiting social media could be useful in this regard.
c. By monitoring who is competing with you.
You can monitor your competitors and get to know what strategies they are using in handling most of their challenges. By concentrating on their strengths, you are going to discover their skills, which are new to you, and then it might suit you.
d. Recognizing other skills to spot new opportunities
Working with outsourced personnel is one of the easiest ways to acquire new skills. As the leader of your organization, you have to encourage aligning your in-house team with outsourced staff at the handling of projects.
Try as much as possible to scrutinize the information you gathered keep those that are very much relevant to your skill(s)
2. Digital skills have a longer lifespan
Although there are so many skills that are threatened by the advancement of artificial intelligence, still some soft skills that are connected with human emotions and context tend to be irreplaceable. Therefore, rely on such skills will a kind of give job security
3. Discovering easy means of acquiring skills
One of the amazing facts ever discovered by a few individuals is the ability of a person to acquire difficult and valuable skills without external help. This could be done by going through a thorough process of met learning drilling feedback and experimentation.
However, there are misguided steps that people follow while trying to increase their skills. These steps are as follows:
a. Direct Application of Skill
Learners are quick to apply whatever they learned contextually to what they obtain in real life. Instead, involve yourself with projects that use your new skill.
b. The Retrieval Method
People make the mistake of cramming and reviewing during the learning process. Rather than doing this, people should try to recall what they have learned.
Conclusion
Day after day, you may be faced with the constant pressure to improve your skills or to acquire a newer one. Sharpening of your skill is what keeps you thriving in the changing world
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Organizations use regular examination to keep her workforce updated in relevant areas of authorities as regards their specialties and general knowledge. This helps to improve worker’s proficiencies and ability to work with precision. As mistakes are reduced to the barest minimum, the security of lives and properties is subsequently being improved as well.
Unfortunately, most workers indulge in cheating during these mandatory testing periods. These cheating come in different forms and they are as follows.
1. Cheating in Proxy
Proxy commonly practiced form of mal-practice. In this regard, someone takes an examination for some other person who may be his superior in office or colleague as the case may be. Even in this digital era, you still see cheaters logging in with the credentials of their partners. This form of cheating can be easily checkmated with the use of a webcam device.
Sometimes workforce exam candidates may rely on external help coming from an expert through instant messaging and so on. The adoption of a reliable proctoring makes it very difficult for examination cheaters to succeed. Apart from detecting cheaters who may sneak glances at their cell phones, this system prevents candidates from switching screens.
3. Restricted test aids
Cheaters are highly creative when it comes to devising means of bringing in unwanted materials into the exam hall. They could use the manual or digital method at achieving their aim.
4. Copying from others
Although this form of cheating seemed old fashioned, yet it remains a very viable means of cheating that can be hardly detected. The reason for this is that it is usually unplanned. A cheater could impulsively look at the screen of the person sitting close to him and copy the answers on the system. Providing a spacious sitting arrangement or even ensuring that the examination comes with random questions and answer options will put cheaters on the check.
5. Leaked Questions
Due to security breaches, set questions may get to the candidates before the actual date of examination. When these questions get to candidates, they may likely spread the leak to several others. However, employing standard data storing and HR securities will deter cheaters or unauthorized persons from having access to the company’s data.
6. Altering the exam outcome
The outcome of the examination may be altered when a candidate can access the data of the exam they can easily change or invalidate the entire result.
Conclusion
When people cheat in their workplaces, they are simply encouraging all forms of incompetence. It will drag down the productivity of the organization in the run. In addition to this, cheating ushers in the wrong placements of employees, which is very hazardous.
Fortunately, all forms of cheating can be hindered by effective measures such as proctoring.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Running a small business may give you the mentality of negligence as to some vital things that you should have done for your business. Thus, you may be injuring yourself by not knowing it. So many big corporations today began just like your own business and concept. The difference between them and you is that they never involved themselves at making the following three online mistakes as you are probably doing right away.
Take note of the following online mistakes to avoid it to grow your sales drive, revenue and encourage partnership with other investors.
#1: No Records of Data
Unfortunately, most start-up ventures have always neglected the duty of keeping proper records of all their online customers. This has led to future regrets because it contributes to the failure of the business to climb to an enviable height. Collecting your actual and potential customers’ details with their given approval will enable business owners to re-launch their business awareness afresh to the customers. Of course, there will be repeat purchases from your old customers.
#2: No ads
If you are having no regard for the need for the frequent running of advertisement means that you have lost your identity amid the myriad ventures seeking to be noticed over the internet. Advertisement is a promo-tool that helps to point you out in the thick of competitors. Unbelievably as though it may seem to be, your in-actions and inability to put up ads for your brands are what killed your business. A business that runs regular ads is comparable to a ship that moves under the guardians of the captain’s compass.
Do you not see what is happening around you? The big brands are constantly displaying their goods and services before you through advertisements. If these already made brands need adverts to keep moving on, there should be no reason why your own small business should not do the same. The following are the effects of not engaging in an advertisement for your brand.
A. diminishing market share
As long as you put up little or no advertisements, your market share will be diminishing gradually, whereas, the shares of your competitors who are advertising will continue to enjoy a larger scale.
B. Transfer of brand loyalty
Your once loyal customers would eventually drift their brand loyalty to your competitors. It is no fault of theirs…it is just that the ads from your competitors simply (and subconsciously) compelled their changeover decisions.
C. Dwindling revenue
There would be no income for your brand. If there is any revenue, it is going to be minimal.
#3: No customer retention
Maintaining a continuous and healthy relationship with your customers will ensure a comeback from them. Give them a sense of belonging by asking after their welfare. By creating a sense of belonging in them, they will spread your business to others.
Conclusion
You have perused through the article and must have seen the effects of these online mistakes.
The good news remains that engaging in an online advertisement will cost you next to nothing compared to what it cost to have other forms of advertisements.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
