Consider a business profile to be a resume for business. The document spells out company details and provides an opportunity for a business to highlight its strength. So, you should be purposeful when writing a business profile. Some freelance writers are experts in writing business profiles, so you can outsource business profile writing to an expert.
The following steps will help you create an irresistible business profile;
Step #1: Present Your Basic Information First
The first thing readers want to know is who you are. So, before delving into the specifics, you should present your basic information. The basic pieces of information will include the name of the company, year established, contact info, what the company does, the website, and any other important and relevant information.
Step #2: State Your Mission Statement
The next important piece of information to feature on a business profile is your company mission statement or vision statement, including guiding ethos and a brief history of the company. When you talk about who you are, it’s a way of adding a human touch to your company. Besides, it’s a form of subtle advertising for your company.
When writing this section, you are free to be somewhat vague. For some businesses, a mission statement is legally required and should be specific. For other businesses, you don’t have to be specific when stating what your company does. However, don’t overdo it when trying to be vague with your mission statement or what your company does.
Here’s a good example of being vague with the mission statement and about the company; “DEF Call Center Outsourcing firm comprises of a talented and seasoned team of call center outsourcing service providers and consultants. Since 1990, our firm has helped our clients to build a large customer base through quality customer service. We have a simple goal – to help you attract new customers and retain existing customers.”
Step #3: Provide More Details
After writing your mission statement, you should provide more details in the next section. The details should come from different areas of your company or business. You can get more information from the human resource department or secretarial. You don’t have to use all the details, but you should include very vital ones.
Some of those additional details include the following;
The number of workers or employees
Business activities
Turnover
Certifications
Specialties or unique equipment
Methodology
Exports/Imports
Delivery stats
The volume of outputs that your company can handle
Major clients or accounts
Finally, you should scrutinize the information to make sure you have included only vital pieces of information. Your profile shouldn’t run unnecessarily long. Also, you should take a look at the business profile of successful businesses in your industry and niche. You would garner some insights that would help you develop an effective business profile.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Nothing happens by chance, including success. The successful adverts and marketing campaigns did not just happen. A lot of work and planning was put into such successful campaigns. The first step towards writing a great advertising plan is to set advertising goals. Many companies have found out it is better to outsource advertising.
Here are helpful tips on how to set advertising goals;
Revisit Your Business Plan
It is important for your business plan to feature marketing objectives overview, including website support, and financial overview. Take a look at your broader marketing goals and marketing timeline. This will help you determine whether or not the intended advertising plan will integrate properly with the overall business goals.
Examine the Marketing Plan
Another major step is to review the marketing plan. The essence is to ensure that advertising will be the marketing plan’s subheading. A good marketing plan considers strategies for increasing sales, repeat business, and referrals. Again, advertising should be a sub-topic of such a marketing plan.
Come Up with the Direction that Your Advertising Should Go
What are the essential things that the present advertising plan should accomplish? You should brainstorm with your team to develop those things – at least five or more things you want to point at as the intended outcome of your current advertising plan.
For instance, some of the marketing objectives that should be targeted by advertising include the following;
Partnership with a brand known for high quality
Broader product placement
Identifying with a particular demographic
Charity events sponsorship
Ensure Your Goals are Measurable
When you set a goal, it becomes easier to figure out whether or not an advertising plan is successful. Subsequently, you can tick off the accomplished goals during and after the advertising campaign.
Target Your Audience
After setting advertising goals and ensuring they are measurable, the next step is to target your audience. It’s important that your ads should reach your most valuable audience – consumers who are interested in your product and will eventually convert to customers. You can tailor your advertising plan and message when you know who is in need of your business offer.
First, go on a general level before narrowing down on the most likely to convert prospects. You can use metrics such as gender to separate the general audience. For instance, you may want to target women, men, or just adults. You may also want to use age as your metric – adult, middle-aged, young adults, children, or teens. You may also want to target specific markets – examples include college students, single men or women, nursing moms, sportspersons, or other business types.
Go ahead and set your business advertising goals with the tips above.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Often, businesses spend a huge sum of money on marketing. It is only logical to find out if the outcome is worth all the spending. The endpoint of any marketing effort and investment is to attract prospects and eventually convert those prospects to customers and clients. The starting point of creating a marketing report should be an evaluation of marketing efforts.
Think of the Reason for Market Research
Consider the information you really need. Also, ask yourself what you will use the report for. You need to invest time and money into this exercise. Therefore, be sure of the need you have for the marketing report before you start investing in it. So, in carrying out your market research, you should determine whether or not your marketing efforts attracted the interest and attention of prospects. Also, find out if a reasonable number of those prospects are converting to customers.
Find Out Who Your Actual Customers are
You cannot identify the problem or need of your customers without first finding out who these customers are. This audience comprises of those who have a need for your product and/or service – they are the ones you are trying to reach with your marketing message and campaigns. These people are the most likely to patronize your business and may be of a certain age, gender, interest group, or profession.
For instance, a survey may show that prospects find their tablets and smartphones useless when the batteries are dead and they can’t assess a source of power at the moment. In this case, if you offer power storage devices, you can find a way of making the device accessible at locations where people are not likely to find any source of power. So, the need and problem of the prospects in this scenario is being able to keep their devices’ batteries alive so that they can take photos, work, or do other things with their electronic devices.
Provide Details on the Solution You Have for a Customer’s Problem
Sit back and ponder on the route you adopted to respond to the need or problems of your customers. Why did you think of that approach to the solution? Why did you view the problem the way you did? What are the features and specific functions of your product/solution?
Also, you should find out to what extent your product provided a solution to the customer’s problem. Is it a partial or complete solution? Was the customer very satisfied? If there are no meaningful repeat patronages, it could be that your product or service did not fully address the customer’s problem. So, the report should also proffer the way out of this dilemma.
Finally, while evaluating your marketing efforts in preparation for a market report, you should also determine your competitive advantages.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
For this reason, before you embark on outsourcing your call center operations, you need to ascertain why brand experience is an important factor when hiring outsourced staff. To further on this write-up, the followings are 4 tips addressing why brand protection matters in outsourcing.
It is apparent that an ill-timed outsourcing service or partner is potentially disastrous to the brand reputation of your business. Yet, the non-usage of outsourcing options will not be considered a wise decision since outsourcing offers many opportunities for growth.
1. To Ensure Seamless Customers Service
Brand protection would be fully optimized when its messages and image in all platforms bears the same language of your customers. For instance, if you are branding from an English speaking country, your outsourced customer agent should have the capacity of relating to your customers in good English. To be on a safer side, let your offshore outsourcing service partner came from countries where their workforce uses a good command of the English language. This has endeared the Philippines to remain as a top outsourcing destination for many establishments. Due to the Philippine’s proficiency in English, it has ranked 3rd out of 20 countries in Asia and 15th out of 80 countries on the globe.
2. To Sustain Your Company’s Culture
The integral part of your brand identity is your company’s value and culture. Where your company has a corporate social responsibility as its major concern, it invariably means that you have to outsource a partner that shares the same culture and values. This way, you would be sustaining the brand experience with your customers, which is very important. Even where there exists time differences and long distances as barriers to building a good outsourcing partnership, an outsourcing partner who shares the same culture as yours will be able to deliver the brand experience you would want to effect internally.
3. To Maintain A Skilled Workforce
It would naturally and economically be wastage of time if your outsourced partner(s) could speak English fluently whereas do not know the rudiments of your product and services. Your brand still faces threats if this happens. Your brands need to be represented consistently in each customer interaction when you and your outsourcing partner put in place a successful outsourcing transition. Of course, training is part of the onboard processes.
Conclusion
Have in mind that your outsourcing partners are the ones who represent your brand and company. This means that their actions and inactions would be attributed to your company. To this effect, ensure that you collaborate with an offshore outsourcing service provider that has the same culture as yours to align goals, objectives, and values easily.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Every small business owner desires to save money, time and labor as much as possible. “Saving” is the key to achieving greater success in business — whether it is time-saving, money-saving, or labor-saving. You may achieve just small savings when you perform some business tasks on your own. However, when you automate some processes instead, you will achieve greater cost-effectiveness, increased efficiency, and higher overall effectiveness.
So, in order to focus on what matters more, here are some robust tools that can help you automate certain tasks;
1. E-Commerce Tracker
Using innovative e-commerce trackers, you are able to put up products, monitor metrics, as well as integrate popular payment systems into your e-business. So, if you have a plan to go online with your small business, you should lay hold of apps that enable you to achieve more when selling online.
2. Emailing Enhancers
Also, if you are looking to automate your business more effectively, you need an innovative tool that would help enhance your email marketing. A typical example of such systems is the Mail Chimp. So, you should use best-automated marketing systems to increase and improve your email marketing result. In fact, with the more robust email enhancers, you can also integrate social marketing into your email marketing.
3. Payroll Enhancers
While you can outsource payroll as a small business, you can also enhance payroll tasks with the right automation tools. Such payroll platforms will also help you handle payroll regulations in addition to aiding payday tasks. Automating payroll is a great way to have peace of mind that nothing would go wrong, especially in the area of encountering discrepancies.
4. Social Media Posts Scheduler
Some apps have been designed to enhance social media marketing. With the help of those tools, a small business owner can easily schedule social media posts more efficiently, plus you would have less work to do by engaging the tool. And, if your aim is to aggregate all of your social media accounts to one place, you will find automated social media marketing tools designed for this purpose. In addition to letting you assign tasks to your team, such tools would let you measure the success rate of your social media posts and efforts.
5. Expense Trackers
There are good automated tools for tracking business expenses. Quickbooks are atypical examples of such apps for tracking expenses more effectively. Some of the tasks you will easily automate with expense trackers include expense reporting, mileage tracking, and tax automation. The best part is that your expense tracker will display all of these in one place. These tools are huge time savers and would help reduce the time required to handle logistics
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
While some businesses may consider outsourcing an optional business tool, they may find out sooner or later that it isn’t, especially when certain consequences of not integrating outsourcing (when the time is ripe) surface.
Experts advise that you should not delay engaging outsourcing if all signs are pointing to it, or else you may encounter some difficulties or consequences such as the following;
You and Your In-house Staff are Choked with Work
If you have more volume of business functions than you can handle in-house, why not outsource some tasks? Stretching the available hands more than they can take can negatively impact their ability to perform their tasks accurately and optimally. This is the root of diminishing returns in a work setting — people being loaded with more tasks than they can handle.
Core Tasks will Suffer
Obviously, when all attention is channeled to administrative tasks, core tasks that guarantee the long-term existence of your business will suffer. Unfortunately, not many business owners get to find out on time that core tasks are being neglected until it becomes very obvious.
Meanwhile, you would have used outsourcing early enough to intervene, so that you and your in-house employees can channel quality time and attention to those core business functions that guarantee favorable competitive advantage. Well, the good news is that it is never too late to adopt outsourcing at any point you find out you must do so.
You may not be able to Access Global Expertise
As you probably know, outsourcing partners are sourced from all over the world. In fact, these days, many businesses and companies are discovering that it is easier and far cheaper to source for the best talents by going outside of the shores of the country where their business is located. This is what is known as offshore outsourcing.
So, you can see that businesses that ignore outsourcing do that to their own disadvantage because they will be missing out on tons of benefits. In fact, the biggest part of cost savings through outsourcing comes from offshore outsourcing. And, the best part is that you are not moving an inch from your comfort zone to find the most qualified experts from Philippians and other outsourcing destinations. You only need a click of the button from your computer to accomplish that.
Your Competitive Advantage may not be Robust
Businesses that leverage external help to split and perform business tasks confirm that they achieve increased speed. As a result, production is accomplished earlier, and products are launched into the target markets at the right time, earning the business a sizeable share of the market or target audience.
So, once your assessment of your business condition shows that outsourcing is necessary, do not delay to adopt this business solution.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
For a small business or startup, any drop in overhead allows you to allocate additional revenue to operational development, while it concurrently frees up your time. Outsourcing can offer risk management and operational expense control, as well as continuity. Moreover, it can improve your life/work balance.
Small businesses and entrepreneurs should outsource the following tasks in order to contribute to and enhance the development of their businesses, even as they will give themselves enough time to focus on other important aspects of their businesses.
1. Payroll
Considering the copious regulations, requirements, and tax laws, outsourcing payroll of your business is strongly recommended. Payroll is more than merely calculating the hours and salary payouts for workers. Any mistake committed on the payroll can prompt tax audits and cost your company a huge sum of money. Outsource payroll of your company to a specialized and reliable service, instead of maintaining the overhead of a full-time accountant or handling your own payroll.
2. Administrative and Scheduling Tasks
Getting bogged down in numerous small tasks that consume your precious time every day is quite easy. You need to center on your core processes as an entrepreneur or small business owner so that you can develop your business. You are paying just for the hours in which tasks are handled when you outsource to a virtual assistant. In addition, you are eliminating a lot of wasted time spent on appointment setting, emails, and other tedious tasks.
3. Content marketing
Outsourcing content marketing is also of great importance to a small business, and it is a sure way of using easy-to-comprehend content to inform your target audience about your product/service without being excessively promotional. The purpose of content marketing is to generate leads. Content outsourcing is suggested, instead of spending your time writing and distributing content, or employing a marketing team to undertake it. You can hire an outsourcing agency or begin small by employing a freelance writer. With these two alternatives, you will be able to establish better relationships with your clients and save some money.
4. Bookkeeping Outsourcing
You can experience a 40% drop in productivity when you manage numerous tasks all at once or multitask. Your projects will not just take longer to finish, but you will also add to your general stress levels. When it comes to handling the finances of your business, you actually don’t want to commit errors. When you outsource bookkeeping, you will get the experience of a team.
Bottom Line
There are many areas a small business can outsource. Check your processes, your team, and the work you have to do regularly. Think about outsourcing those areas. Furthermore, consider the difference in costs between outsourcing and employing a full-time team. With the difference, you can decide.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Is your business or company ripe for outsourced marketing? More and more businesses are increasingly asking if it is okay to outsource their marketing or handle it in-house. Already, the majority of businesses outsource a couple of tasks — content creation and graphic design.
Right now, a number of industries are compelled to look into every aspect of their business operations which includes marketing, and this compulsion is coming from competitive pressures such as market changes, legislation, and automation. And, some firms no longer want to keep full-time employees for non-core business tasks, so that they can pay attention to the core functions.
When you take a look at your marketing schedule, here are some questions you should honestly try to provide answers to;
Do we struggle to manage this function in-house?
Is this function-core to our business?
Are we capable of finding and managing the suitable talent for this task?
Are we incurring more or less on the fixed overhead cost?
If your answer to most or all of the questions above is on the positive side, you may as well handle the functions in-house. On the other hand, if you are not thinking twice about saying ‘no’ to those questions, then you are better off adopting outsourced marketing service.
But again, if you want to leave those functions in-house, you should consider the suitability of the in-house team in handling the function, in terms of talent and the time at their disposal.
Today, the majority of the professional services firms adopt outsourcing as an essential tool for keeping up with the constant change in the business world and marketplace. For some firms, it’s a tool for tackling short-term, distinct needs. But, for other firms, outsourcing it’s a great way to deliver the performance, power, and sophistication that couldn’t have been possible with just the in-house resources.
The fact is, even if you are not yet adopting an outsourcing solution, you are likely to do so in the nearest future. So, you should pay attention to the tips and guidelines in this post, so that you can make an informed decision when the time comes.
Additional Tips Before Deciding on Leveraging Outsourcing
Be diligent in finding and selecting the right outsourced marketing team. All that glitters are not gold and don’t just take things on the surface, try to dig deeper so that you can be sure of the outsourcing partnership you’re about to enter into.
Make sure the outsourced marketing firm has positive feedbacks and reviews from previous clients. This would help keep your mind at rest in terms of what outcome to expect from their service.
Finally, when you have figured out that outsourced marketing is for you, do not delay to implement it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
A fixed price model aka fixed bid model of outsourcing is an ideal solution for one-time or short-term projects that will last for more than a few months. Giving a detailed and well-defined scope of work specifications explaining the final result of the project delivery to the outsourcing service provider is crucial to the contract.
Pros and Cons of Fixed Price Model
Pros
There are no over-payments as the whole amount or price tag is agreed in advance.
There is no need for supervision because coordinating the development process is done by the service provider. Buyers may also take part if desired.
With a fixed-price model, there are no turn-ups. It works by having a signed statement describing the terms and the timelines.
There is no doubt and need to border whether the working hours are used efficiently or not. Outsourcing service providers are normally encouraged to deliver within the shortest time limit possible without compromises on the quality.
The process involves low or no risk, but you must play it safe. In other words, you have a right to request for revisions or not even pay, if the project delivery doesn’t meet the agreed SOW specifications, as specified in the agreement.
Cons
It takes some time to prepare. As a matter of fact, be prepared to spend up to 2-3 weeks to document all the requirements and deadlines.
There is minimal control of the process. However, you can make your adjustments but the entire management is done by the service providers.
It is deficient in communication as a fixed model doesn’t entail regular interactions between the buyer and provider. All the same, you will not be left in the dark concerning what is happening.
When to Select a Fixed Price Model
This will depend on your response to some questions like:
Can you wholly describe the scope of work and the stages of project milestone achievements?
Will, it did not take more than a few months to complete the project?
Can you agree on the terms of the workflow review?
Is it not likely for you to make any important changes in the final version of the project delivery?
A fixed price model is actually for you if your response is “YES” to most of the questions raised above.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
A lot of businesses and firms do not outsource marketing functions as it should be. Most times, their outsourcing decisions are reactive — they suddenly want to fill the unexpected skillset gap, rather than taking outsourcing for what it is — a strategic business solution with the capacity to greatly improve both the quality and efficiency of their marketing.
It’s only a few of these firms that know it is needful to plan to outsource in advance rather than adopting it as a last resort remedy. But, when you plan to outsource, you are able to make the most of it.
Now, marketing tasks can be routine or specialized. While specialized functions come up once in a while but need a relatively high skill level, routine marketing tasks are repetitive and require only minimal skill but it doesn’t mean they are quite easy to both manage and implement.
These levels of outsourcing marketing activities outlined below are to help you find out your company’s level of investment and how to adopt outsourced marketing.
First Level: Entire Functions Performed In-House – Your firm will fall into this category if it operates at two extremes of sophistication — having a large specialized skilled marketing team, and doing minimal marketing.
Second Level: Outsourced Some Specialized Functions – If your firm is making effort to do a majority of its marketing in-house regardless of whether they are skilled for the tasks or not, then your firm falls in this second category. It means the only time your firm tries to outsource is when there’s no available skill to execute certain tasks such as coding and website design.
Third Level: Specialized Functions Outsourced – The firms under this category would usually keep back routine tasks in-house and outsource all of the technical marketing aspects.
Fourth Level: In this fourth level, companies adopting this approach would outsource some routine tasks and most specialized tasks. So, the in-house marketing team only constitutes a very small number that would handle the tasks that are not outsourced. The external marketing firm takes care of most of its marketing functions and at the same time coordinates with the marketing team in-house.
Fifth Level: At this level, a firm or company outsources all of its marketing functions — this includes the strategizing aspect. The external team will closely liaise with the in-house management team to ensure the marketing strategy falls in line with the firm’s business objectives ad goals. The outsourcing marketing firm will constantly update the in-house team about performance and work in progress.
So, before outsourcing marketing, find out which of this level your company or business falls in so that you can make most of the outsourcing solution.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
