Consider a business profile to be a resume for business. The document spells out company details and provides an opportunity for a business to highlight its strength. So, you should be purposeful when writing a business profile. Some freelance writers are experts in writing business profiles, so you can outsource business profile writing to an expert.
The following steps will help you create an irresistible business profile;
Step #1: Present Your Basic Information First
The first thing readers want to know is who you are. So, before delving into the specifics, you should present your basic information. The basic pieces of information will include the name of the company, year established, contact info, what the company does, the website, and any other important and relevant information.
Step #2: State Your Mission Statement
The next important piece of information to feature on a business profile is your company mission statement or vision statement, including guiding ethos and a brief history of the company. When you talk about who you are, it’s a way of adding a human touch to your company. Besides, it’s a form of subtle advertising for your company.
When writing this section, you are free to be somewhat vague. For some businesses, a mission statement is legally required and should be specific. For other businesses, you don’t have to be specific when stating what your company does. However, don’t overdo it when trying to be vague with your mission statement or what your company does.
Here’s a good example of being vague with the mission statement and about the company; “DEF Call Center Outsourcing firm comprises of a talented and seasoned team of call center outsourcing service providers and consultants. Since 1990, our firm has helped our clients to build a large customer base through quality customer service. We have a simple goal – to help you attract new customers and retain existing customers.”
Step #3: Provide More Details
After writing your mission statement, you should provide more details in the next section. The details should come from different areas of your company or business. You can get more information from the human resource department or secretarial. You don’t have to use all the details, but you should include very vital ones.
Some of those additional details include the following;
The number of workers or employees
Business activities
Turnover
Certifications
Specialties or unique equipment
Methodology
Exports/Imports
Delivery stats
The volume of outputs that your company can handle
Major clients or accounts
Finally, you should scrutinize the information to make sure you have included only vital pieces of information. Your profile shouldn’t run unnecessarily long. Also, you should take a look at the business profile of successful businesses in your industry and niche. You would garner some insights that would help you develop an effective business profile.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Nothing happens by chance, including success. The successful adverts and marketing campaigns did not just happen. A lot of work and planning was put into such successful campaigns. The first step towards writing a great advertising plan is to set advertising goals. Many companies have found out it is better to outsource advertising.
Here are helpful tips on how to set advertising goals;
Revisit Your Business Plan
It is important for your business plan to feature marketing objectives overview, including website support, and financial overview. Take a look at your broader marketing goals and marketing timeline. This will help you determine whether or not the intended advertising plan will integrate properly with the overall business goals.
Examine the Marketing Plan
Another major step is to review the marketing plan. The essence is to ensure that advertising will be the marketing plan’s subheading. A good marketing plan considers strategies for increasing sales, repeat business, and referrals. Again, advertising should be a sub-topic of such a marketing plan.
Come Up with the Direction that Your Advertising Should Go
What are the essential things that the present advertising plan should accomplish? You should brainstorm with your team to develop those things – at least five or more things you want to point at as the intended outcome of your current advertising plan.
For instance, some of the marketing objectives that should be targeted by advertising include the following;
Partnership with a brand known for high quality
Broader product placement
Identifying with a particular demographic
Charity events sponsorship
Ensure Your Goals are Measurable
When you set a goal, it becomes easier to figure out whether or not an advertising plan is successful. Subsequently, you can tick off the accomplished goals during and after the advertising campaign.
Target Your Audience
After setting advertising goals and ensuring they are measurable, the next step is to target your audience. It’s important that your ads should reach your most valuable audience – consumers who are interested in your product and will eventually convert to customers. You can tailor your advertising plan and message when you know who is in need of your business offer.
First, go on a general level before narrowing down on the most likely to convert prospects. You can use metrics such as gender to separate the general audience. For instance, you may want to target women, men, or just adults. You may also want to use age as your metric – adult, middle-aged, young adults, children, or teens. You may also want to target specific markets – examples include college students, single men or women, nursing moms, sportspersons, or other business types.
Go ahead and set your business advertising goals with the tips above.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
The need to make an apology can arise in business. The apology may be directed at employees, customers, and outsourcing partners, bosses, co-workers, business partners, suppliers, or any other person concerned. It’s important to handle conflicts carefully in business so that you do not tarnish your business reputation or ruin a promising career. Keep reading to learn more.
Here are actionable steps to take in making business apologies;
Step #1: Acknowledge the Issue
You cannot apologize when there’s no problem or issue. So, be sensitive to know when there‘s an offense to a customer, boss, business partner, or employees. You should recognize and spell out a problem. When you talk about the problem, be specific and clear so that the other person will know that you didn’t keep a closer eye over the issue.
Step #2: Use the Right Words when you make Apologies
Use the magical words “I am sorry” when you make your apology. This shows that you admit your fault in the problem, which is something the other party will surely value. When you say “I truly regret my action”, it becomes clear to the other party that you are taking responsibility for what happened. Instead of looking for a way to apportion blame, you should go straight and admit your fault.
Step #3: Give Some Explanation
It’s also helpful to make the other person understand what led to your action. However, be careful not to sound as though you are not accepting your fault. Also, your explanation should show that you will avoid making such a mistake in the future. You should bear in mind that you must tender your apology first before explaining how it happened. This will make it obvious that you are not apportioning blame or exonerating yourself.
Step #4: Promise to Resolve the Problem
While it is good saying you are sorry about the incident, you also need to promise and professional solution for the problem. This will help keep up the good professional relationship you have with the other party. You should work out how you will fix the problem.
For instance, if it is a case of late delivery of a customer’s order, you may want to offer a form of compensation in terms of a discount, freebie, or a promise of earlier delivery in subsequent order.
Step #5: Ensure the Apology is Appropriate
It’s important to say that you don’t have to apologize if it is not your fault or the fault of the company you represent. However, you should use phrases or take actions that show you are concerned about what happened. But, don’t own up or promise to take responsibility if it is no fault of yours. In this case, you can use words such as, “It’s a pity that this happened, let me know how I may be of help”.
So, the next time you want to tender apologies in business, you can adopt these steps.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Often, businesses spend a huge sum of money on marketing. It is only logical to find out if the outcome is worth all the spending. The endpoint of any marketing effort and investment is to attract prospects and eventually convert those prospects to customers and clients. The starting point of creating a marketing report should be an evaluation of marketing efforts.
Think of the Reason for Market Research
Consider the information you really need. Also, ask yourself what you will use the report for. You need to invest time and money into this exercise. Therefore, be sure of the need you have for the marketing report before you start investing in it. So, in carrying out your market research, you should determine whether or not your marketing efforts attracted the interest and attention of prospects. Also, find out if a reasonable number of those prospects are converting to customers.
Find Out Who Your Actual Customers are
You cannot identify the problem or need of your customers without first finding out who these customers are. This audience comprises of those who have a need for your product and/or service – they are the ones you are trying to reach with your marketing message and campaigns. These people are the most likely to patronize your business and may be of a certain age, gender, interest group, or profession.
For instance, a survey may show that prospects find their tablets and smartphones useless when the batteries are dead and they can’t assess a source of power at the moment. In this case, if you offer power storage devices, you can find a way of making the device accessible at locations where people are not likely to find any source of power. So, the need and problem of the prospects in this scenario is being able to keep their devices’ batteries alive so that they can take photos, work, or do other things with their electronic devices.
Provide Details on the Solution You Have for a Customer’s Problem
Sit back and ponder on the route you adopted to respond to the need or problems of your customers. Why did you think of that approach to the solution? Why did you view the problem the way you did? What are the features and specific functions of your product/solution?
Also, you should find out to what extent your product provided a solution to the customer’s problem. Is it a partial or complete solution? Was the customer very satisfied? If there are no meaningful repeat patronages, it could be that your product or service did not fully address the customer’s problem. So, the report should also proffer the way out of this dilemma.
Finally, while evaluating your marketing efforts in preparation for a market report, you should also determine your competitive advantages.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
It is through marketing that a business makes money. Therefore, to achieve effective marketing, business owners should target marketing towards major stakeholders such as the demographic customer base and competitors. Also, marketing should be innovation-focused so that it can increasingly become effective. When you outsource marketing, your marketing outsourcing partner will adopt proactive steps to determine your marketing needs. Let’s examine some of those proactive steps.
Step #1: Take a Stock of Your Business
The first step towards determining your marketing needs is to take stock of your entire business, especially the marketing department, the current strategies in use, and the materials. Get to know what strategies were used before, what worked, and what didn’t. This way, you can determine the next line of action.
Step #2: Study Your Competitors
You should find out the marketing strategy that your successful competitors adopt. So, explore your competitors’ websites and visit their physical location. One of the best ways to study successful competitors is to try completing a purchase process on their websites. It will also be helpful to read online reviews about those companies.
When you study your competitors, try to establish the competitive advantage you have over them. Subsequently, when you create a marketing plan, you should ensure it emphasizes the competitive advantage that you have over those competitors.
Step #3: Embark on a Market Research
Your market research should focus on surveying your existing customers. This way, you can find out their age range, ethnicity, gender, as well as other demographics. Use a market survey to find out what is missing in your customers’ experience with your products and business as a whole. This is a great way to know how to improve their experience with your business. Subsequently, you are able to retain them.
Step a#4: Find Out Who Your Real Customers Are
You won’t have to waste resources chasing everybody if you know who your target customers are. Subsequently, you can target your marketing resources and materials on your real customers so that you can attract, satisfy, and retain them. But, you can also try and bait a new demographic from time to time.
Also, do not forget that each demographic has it unique way of responding to marketing. So, you should seriously think of using a different marketing campaign or strategy for each demographic – that could be the marketing need that can take your business to the next level if it is met.
For instance, while it may be more effective to use conventional mail to alert 70 years old about your sale or discount offer, 20 years old would definitely prefer email or other electronic means.
Finally, you should look at your marketing materials again, including your logo, slogan, o even business name. How well do they communicate the unique features of your product and business as a whole?
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Writing a memorable and winning slogan requires a lot of work. If you are not a professional copywriter, don’t bother doing this task or you will mess things up. You are better off outsourcing copywriting of any type to a professional copywriter. But, if you decide to give it a try, you can take advantage of the tips provided in this post.
Tip #1: Use One Sentence to Describe Your Brand
Think of the value proposition of the brand which is a concise description that unambiguously outlines the benefit that the brand offers. The value proposition also states who the benefit is intended for, and the uniqueness as well as the quality of the benefit.
The value proposition is not the slogan, but it helps the copywriter to narrow down the benefits and uniqueness of the brand and its offers in a clear and quick manner. Subsequently, the writer would gain insight into which angle to direct the slogan. Use as few words as possible to describe the brand. While this can be a difficult task, it will help you think outside the box and focus on what is important and relevant.
Tip #2: Figure Out the Story from Your Value Proposition
At this point, you are already familiar with the brand’s history. Also, you have been able to outline its value proposition engagingly and quickly. So, you have penned down a couple of rough taglines. When trying to figure out the story, companies and brands are not just helpful sources, but actual stories also. Books and movies are also helpful.
So, when you find the brand’s story with the information you’ve generated, you can come up with a teaser that will stick in the minds of people and engage them in an irresistible manner.
Tip #3: Keep It Expressive
For your slogan to be effective, it should be expressive but with few words. You should momentarily step into the shoes of the target audience. Do you think the slogan will entice you if you are a customer? Will people remember your slogan either consciously or unconsciously?
Your slogan should put the brand in a position that can motivate people to take action. Take a cue from Nike’s evergreen simple but actionable slogan: ”Just Do it”. It is concise, motivating and memorable.
Tip #4: Keep It Memorable
When crafting a slogan, you should integrate rhythm, rhyme, and brevity. A rhythmic slogan is easy to remember. However, ensure you do not lose touch with the main message of the slogan when sounding poetic with your slogan. A good example of a slogan with rhyme is “The quilted quicker picker-upper” by Bounty.
Finally, keep your slogan short and ensure it will deliver what it promises.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
In marketing, it is necessary to find out who your key competitors are. The reason is that it will help you develop an effective marketing strategy. If you identify these key competitors, you should also analyze them. You have to embark on detailed research in order toidentify as well as analyze the key competitors in your market segment.
Start By Researching
As hinted earlier, a major step towards identifying and analyzing the major competitors in marketing is research. First, you need to take stock of the primary products and/or services you offer. Next, research businesses that sell the listed product and or service and identify about ten of them. Those companies or businesses are in competition with your business.
Don’t forget to search both locally and nationally, and internationally too. It is possible some companies are offering the same services as you and selling the same products that you sell. While competition with the offshore companies may not befeasible, being aware of their existence as your competitors will propel you to be more strategic with your local marketing campaign.
Assess the Competition
In the course of researching your competitors, don’t forget to determine their competitive advantages. Some common competitive advantages include bundles, promotions, extra services, free shipping and so on. Also, don’t forget to find out if there’s a slight difference between the products and/or services that these competitors offer and your own products and services.
When you are properly updated on these pieces of information, including your own competitive advantages or weaknesses in comparison with your competitors, you will be better prepared to plan your marketing campaigns. If you are working with an outsourcing marketing company, you can relax and let the company do all the research and analysis for you.
Study Your Competitors’ Sales Process
You need to know how your competitors’ sales process functions. This is why you should research their sales process. Some of the sources at your disposal to study your competitors’ sales process include their websites, relevant reviews, and the BBB (Better Business Bureau) website.
Track Competitors’ Success
You can achieve this by engaging with online business software. Such online tools will enable you to find out the volume of searches on business, including the keywords people use in searching a business. Those tools would as well show the time of the day that these businesses are usually searched.
The sales process is simply the product in question, the demand for the product, its valuation, and the mode of delivery. Learning this information about your competitors is a great way to figure out your competitive advantage as well as their own competitive advantage.
The bottom line is; those competitors that attract your customers even when their products are slightly different from yours are your key competitors.
DavenMichaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Many road mishaps are caused by the restlessness of the drivers who ply the roads round the clock. They seem to have little time to sleep and most of the time they try to cheat nature by scaling their sleep and unfortunately most of them go the extra mile of taking substances that will help them put sleep away.
It was because somewhat imperative for the automobile industries to implement more safety measures for our road users. One of such is the introduction of the drivers’ drowsiness detention system into all the vehicles.
Installation of the system will be purposely used to detect any form of sleepiness of the driver. This would be electronically transmitted to an alert system, which will send warning bells to both the drivers and the passengers at the same time.
The way to operate the system
The system is designed in such a way that it monitors the body movements of the driver. The system also reads the drivers’ steering inputs over a period. It also studies how he maintains his postures. Its digitalized camera helps in recording of the facial manner of the driver, which includes lips and mouth movements too
This system can differentiate longer eye closure from normal eye blinks, which is shorter and comes in split mini-seconds.
A live video is used to record the face of the driver at the frame rate of 20fps. This helps the system to master when the driver is becoming sleepy.
Devices such as python interpreter and OpenCv libraries use effective problem- solving modalities to detect any unusual gesture and movements that points to drowsiness. The system’s performance is enhanced using the Raspberry-Pi.
As an IoT based application, it can be developed further as a Smartphone mobile App. The following features could be added to the app:
A. Detection of Accidents
During emergency periods such as accidents, the app can be able to detect accidents and subsequently send alerts to the nearest hospitals and at the same time sending the GPS location of the accident.
B. Vehicle theft
With the aid of its facial recognition features, the app can help to protect a vehicle are against being stolen.
C. User-Friendly
The app may be user-friendly so that a mobile account will be provided to enable the driver to log in for his sessions easily.
D. Easy Management
It should be easily managed by the admin, who monitors the sessions of the driver.
E. Mobile Capturing
The app will use the Smartphone’s camera to capture the driver’s facial expressions.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
No doubt, outsourcing of services to other organizations has become the trend of economic activities these days. Perhaps you may be among the many companies who would be outsourcing their services come the year 2020. Moreover, if you know the right step to take while outsourcing, it definitely becomes very vital to ensuring your success.
Here are the simple four ways to get your outsourcing decisions right:
A) Outline the services that will be outsourced
Organizations are known by the specific functions, which they perform daily. Such core-services are what brought the organization into the limelight. As the firm continues to expand by the day, other services are attached to these core-services.
In outsourcing, your aim would be to single out those non-core services and get them outsourced to a third party who proffers and possesses needed efficiencies in handling such services. In the rear sense, your organization is simply undergoing what is termed as a division of labor. This is how parties with core competencies are allowed to handle services for which they have a high level of skills.
B) Cross-checking for costs that could have been avoided with outsourcing
It is not enough to begin outsourcing your services, but it should be done in an economic way.
There is available cost, which could be eliminated or reduced to a minimum with the aid of outsourcing. For instance, putting an expert on a regular payroll as a permanent staff may not be in the best interest of the organization. In cases like these, it is economic to have this to have the services of specialists outsourced especially if they are meant to be periodic.
C) Project the Overall Cost Of Your Outsourcing
At this point, get to know the outsourcing costs of a specific business function. Get to work together with the outsourcing partners, because they have the required information on what it takes to building and maintaining a team from day one.
D) Minus the in-house costs from the grand costs of outsourcing
Now it is time for you to know the difference. Compile all the costs that would have been saved from outsourcing and minus the costs of in-housing costs that have been forgone for outsourcing. Lastly, the proceeds saved from outsourcing should be greater than the total costs of avoided in-house costs to show that outsourcing at that time is right for you.
Conclusion
Outsourcing is something you must do one day if you want your organization to witness growth in this highly competitive corporate world. All you need do now is to know the difference and opportunities outlaid in outsourcing before you decide to embark on it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
On a global scale, businesses have witnessed improved performances in business processes and communication within the local settings and the neighbouring countries. The enhancement of business processes has resulted in increased inflow of income. Digitalization of business processes has improved the customer experience and lowered on the costs incurred in running of businesses.
Definition
Digital evidence may be those transmitted or stored may be used as evidence in court. Digital evidence comes to mind when “a soft crime” is committed, which in other words is known as e-crime. It is the responsibility of authorized persons to safeguard digital evidence whenever there is a suit involving it.
Allow your personal computer to remain in its present condition at the time of any crime. Simply put, just allow your computer to be ‘ON’ as it was at the occurrence of the crime please do not turn off your PC. When you have secured it in its original state, call in the forensic experts. They are to state what should be done and how it should be done.
Step: 2
Resist the urge to capture the data into an external storage facility. Do not attach any external devices to the system unit doing so may cause sudden loss of date.
Step 3:
Keep an eye on where the device is being stored and ensure that it is properly secured. Take note of who gets close to the device or when it is moved and by whom.
Step: 4
Sensitive data needs to be securely locked up in a storage facility with strong passwords. Creating a strong password entails composing it with a combination of letters and numbers and a capital letter.
Step: 5
Avoid opening any data in the system this will guard against the possible loss of data, which may happen as an accident. Secondly, you may not want to overwrite the data.
Step: 6
Capture the image of the digital evidence from every angle so that its original state is properly recorded.
Step: 7
Disallow the charging of phones on the device. If the evidence is on your Smartphone, put OFF the phone to avoid remote formatting of the data.
Do not store and do not copy anything from the device
Step: 8
Bring in the help of a reliable, trustworthy expert who will aid you in storing all relevant data for the case.
Step: 9
A computer set that is involved in an investigation should be promptly detached from the internet; malicious persons may ease such good shreds of evidence from a remote ground.
Step: 10
Let it be your golden rule, to keep persons who are untrained to get any closer or access to the digital.
Conclusion
Digital evidence is very sensitive. You need to be extra careful to preserve the evidence otherwise; you are prone to losing out in the court.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
