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Top 3 Search Optimization Tips for Digital Marketing

Digital marketing is simply using digital media to market on the internet. This marketing strategy engages approaches such as content marketing, search engine optimization (SEO), email campaigns, social media and online ads to market a product or promotes a brand. Most companies usually outsource digital marketing for the best result.

The first step towards accomplishing digital marketing successfully is to optimize search engine results. How can you achieve that? Here are top tips that have consistently produced result;

Tip #1: Start by Researching Relevant Search Terms

You should research keywords, phrases, and terms that are related to your industry, niche or business. SEO (search engine optimization) is keyword-driven. These are keywords that Google and other search engines use to populate search results in their algorithms. Using Google to look out for the relevant keywords is one of the ways to research keywords for search optimization.

Look out for companies and businesses similar to yours and find out the keywords and phrases that people are using to find them on the internet. Subsequently, you should make a list of those search terms.

Tip #2: Include Your Keywords in Meta Descriptions and Title Tags

The web page link’s name is the title tag and shows up in a search result when someone searches with a related term on Google or other search engines. On the other hand, a meta tag description refers to the few lines of description that appear under the title tag in a Google search.

Both the meta tags and title tags are great places to feature your main keywords. Consequently, your website would increase its chances of being featured on the first search result page.

Now, when you integrate keywords, make sure it is done organically. It’s a great way to make your keywords look legitimate and genuine. Don’t stuff your website or content with keywords – it will end up irritating search engines and turning them away from crawling your website.

For instance, if you run a floral business, it would be smart to feature flower, floral, bouquet, and similar key terms in your meta tag and title tag – but don’t overdo it. Google webmaster tool will help you revise your meta descriptions and title tag.

Tip #3: Feature Keywords in Your Website Content

As often as possible, you should incorporate relevant keywords in your website content. You should also do the same with your blog posts, product descriptions, and page titles. You must avoid being spammy by not embarking on keyword-stuffing. Jamming keywords in your content can attract a penalty from Google. In the worst-case scenario, your website may not appear on search result pages when people search with your keywords.

So, start your digital marketing by employing these tips to make your website search optimized. And, for the best possible result, consider outsourcing search engine optimization.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

One Response to “Top 3 Search Optimization Tips for Digital Marketing”

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