When one outsources, this simply means the sharing of your company’s control and (sometimes) sensitive information with another firm. Outsourcing is regarded by a lot of people as the best thing since sliced bread. Offshore outsourcing is known to facilitate the effective use of capital, skill set, resources, and technology at an affordable cost. According to Goldman Sachs survey, since the year 2001, between 400,000 and 60,000 service division work have been moved overseas. That particular number is expected to rise in future.

Almost any person can outsource whether it is a big, medium or even small business. Any task that is related to web development, web design, B2C, BPO, manufacturing units etc can be effectively outsourced. When you outsource what you typically get is a competitive edge without investing in infrastructure. Outsourcing is really the best option when business owners  lose focus on the main issues due to getting tied down by minor yet necessary business facts. Countries that are known for their competitive advantage are truly the best outsourcing nations, countries such as:

• Philippines
• India
• China
• Singapore
• Malaysia
• Czech Republic
• Brazil
• Canada
• Kenya
• Poland etc

India is one country that is well known for its outsourcing industries, in fact some Hollywood and Bollywood movies have featured characters who work in outsourcing companies. India is the number one outsourcing country that most companies run to when they are looking to outsource Information Technology tasks. India stands to have a competitive edge over others because it has the following attributes:

• Impeccable English language speaking skills
• Information technical skills are at its peak
• Much more skilled labor force at more competitive rates
• High speed communication mechanism has really encouraged overseas outsourcing
• Improves the overall productivity rate
• Flexible when it comes to legal matters
• Encourages really remarkable advantages in terms of quick delivery
• Increases the overall competence of business activities

As the competition among offshore outsourcing countries increases and opportunities spread, the need arises for CEOs to reflect on issues which range from geological risks to compensation costs in quantity and of course quality of human resource expertise for helping to maintain goodwill in the long run.

It is important to understand that when you are outsourcing that time is of the essence and discretion is a mutual benefit for both parties involved.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Yes, yes and yes, we all know that paid marketing is one of “THE” most effective weapons in any entrepreneur’s ammunitions store….wait a minute, let’s just cut right to the chase!

Here are some of the methods of how outsourcing your marketing is effective:

a. Clients or customers can easily associate your brand with a specific type of service. The marketing providers will put messages about your company’s web site on other web sites that are most visited and quite popular as well. This way, a lot of people will associate whatever is being marketed with that particular site; this will also help your product by placing it in a very positive light. These marketers are pretty familiar with the dangers that also come with the territory. Some website’s content may be far from relevant. Worse more, these sites may actually be more damaging to what you plan to promote. These professionals know which sites are beneficial to promoting your product and go on to make the efforts that count.

b. Allow a lot of exposure for your company or business. You need to know that any marketing is only as effective as the way it is exposed to the masses. Outsourcers will of course promote your web site on sites that are popular for their high traffic flow, therefore exposing your ads to more people. When you are able to ensure that there are many people who would have the chance to see your brand and also visit your website that your marketing strategy will be able to work successfully.

c. Target relevant audience. Searching for the right target market is extremely important to marketing anything from cosmetics to specific products and services. With the assistance of those individuals who are very skilled with the kind of job marketing entails, you will gain the ability to be able to tell which web sites your target market frequent. These individuals will also be able to tell you where you should invest your money. This will of course require a lot of hard work because of the research and study required. The main goal is to offer you with very valuable information on how to effectively attract your target market. As soon as you shine the spotlight on your company, you sure have a much higher chance of boosting your profits.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Small and large businesses outsource their jobs because of so many reasons. Businesses that outsource instead of doing the work in-house enjoy many benefits. Here are some of the reasons why outsourcing is good and why it is still being practiced today.

Reduce Costs

Outsourcing jobs to a third party or agencies will make the business to reduce on costs. For instance, a small business can decide to outsource its payroll because it is expensive. Businesses that have grown outsource their services to a company that is outside the country at a low cost and receive the same service.

Focus on the Business

The reason why outsourcing is essential is because it makes the business focus on other matters and how the company is going to be improved. This increases productivity of the business.

Get Qualified Experts

Rather than relying on members of staff who have been employed by the company, it is prudent for the company to look for experts from outside. This increases the market of the company and it helps in competing with other companies that are in the same field. That is why outsourcing has been viewed as an essential tool.

Good Risk Management

Outsourcing is still practiced today is because it makes the company to share any risk with the partners and this reduces stress levels within the company. Besides that, if there is any workload it is shared and this reduces the risk of the job or project from being cancelled.

Makes Business Operate 24 Hours

Outsourcing means the business can operate twenty fours hours without closing down. Your business partner can do the work after in-house employees have gone home. They can do the work overnight and send the work to the company so that it can be reviewed. The reason why outsourcing is essential is because more work can be done during the day and this makes the business more effective. Twenty-four hour customer support is a dream come true.

Boost Service Delivery

Your partner is going to have skilled resources that are required and this will led to delivery of a good job. Customers are going to be happy with the time that the work is going to be delivered and the service. This is another good reason why outsource is valued because it increases customer satisfaction and trust.

Outsourcing has been existence for a long period. The reason why outsourcing is still growing daily is because it helps in reducing  cost. However, today, it is not just about cutting on cost, but enjoying the advantages of strategic outsourcing like flexibility, increasing efficiency and making a profit. Another reason outsourcing should be taken seriously is because a good number of companies expand from outsourcing only. Before you choose an outsourcing partner a lot of research and planning is required both online and offline. If the business outsources a third party, it will focus well and be ahead of others in the competitive market.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Many people have opted to use of modern technology to outsource for the benefit of their business. For any business to be profitable, it must cut the costs of production. To ensure this happens you as a business person should outsource to professionals. Make use of the technology and outsource to professionals who will otherwise go to other places to offer the same services you need. When you need professionals like human resource managers and marketing managers, you will easily find them if you use the appropriate means. These are the people who have enough skills to take your business to the next level. You are likely to spend less when looking for this people via the modern technology.

Information technology is an invention that has made outsourcing an easy exercise. It is making work very easy when it comes to looking for experts to help you run your business. This invention is the ultimate solution to many businesses in the modern world. It will enable you outsource to someone who is good in communication. For any business to grow, it must have customers. This can only be achieved if there are good relations between business people and the customers. This is why you need to outsource to experts who are good in communication. If your customers and other employee find it hard to understand them, then the skills they have will be of no use. The experts you hire should be able to understand the customers’ views and be ready to put them into practice if possible.

Information technology outsourcing is very flexible in that you can change the ideas you want to implement. It helps one to get the right type of experts for a given job. The kind of people you have should be able to understand your business ideas and get good outcome out of it. This will make your business run with ease.

Using technology to outsource will really help you save a lot of money. When you use outsourced people you don’t pay them permanently per year or monthly. You are not meant to sign a permanent contract with the person you outsource to. The experts you get should be temporary employees whose their job will be to assist you implement some ideas of your business. You only pay them per the ideas they put into your business.

If you do good outsourcing, you will be able to get professionals that will assist you to easily manage your employees hence booming turnovers. It is good to be patient and take your time to get the right skills you need in your business. All this will be availed at a cheaper price.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Have you wondered why on earth you need to use outsourced employees? Or you are simply wondering when it is the right time to outsource? Well, the best time you should consider using outsourced employees is when you or your in-house employees need to take some quality time to clearly focus on very important business processes, other not-so-important but critical business functions can be successfully taken care of by the (reputable) outsourced company. So, a really good time to seriously think about outsourcing work is when you need to do the following:

• Gain access to world class professional services

• If you are seriously looking for an affordable way to successfully complete office tasks or business processes, in a really quick and effective way.

• If you don’t have the funds to invest in additional or state of the art equipments, software, technology and so on.

• If you feel it is a lot more affordable to have someone else do the work instead of doing it in-house.

• If the job or functions can be done cheaper in-house, but doing this completely drains resources which is useful somewhere else.

• If the work process is one that you or your staff – as a matter of fact – don’t derive pleasure doing. Many outsourced employees

effectively carryout those tasks that many business people do not find pleasurable to do.

• If the expertise required for a specific job is so specialized that it is not at all practical to let a regular employee do it.

• If one of your staff took a vacation or has to leave the office often, or if you need to take a vacation or have to be out of the office.

• If you require short-term assistance with projects

• If you need brief assistance until you hire new staff.

“I would love to outsource to my call center service, but I am worried about what people would stay, I just watched the trailer of NBC television series ‘Outsourced’ and some people where really not so thrilled because they think that outsourcing is bad for the American economy”

Whether you choose to believe it or not, everybody in America outsources work! And who told you that outsourcing is bad for the economy? You obviously have not read my article titled “Is Outsourcing Good for America? Oh Hell Yeah!”

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Blogging has become one of the most popular ways to get the message of your business and service out to the world. What used to be just a way to share your thoughts with friends and family online, blogging is taking the Internet world by storm and is now a very powerful marketing tool. Every major industry is using blogs to spread the word of upcoming new developments, creating intimate customer service and personalizing the buying experience. What kind of presence does your business have on the Internet?

There are a number of great blogging platforms available for little to no cost that provide strong branding ability for any kind of business. Over 60% of Internet users regularly get their information from blogs that they subscribe to. Blogs get excellent search engine positioning very quickly due to the fact that search engines love fresh content. Most popular blogs are updated 2 – 3 times a week at minimum, with some companies posting everyday. This creates a wealth of content that can be used to advertise your services and build trust and rapport with your prospects. But this can be time consuming for a small business and can eat up labor costs in short order.

That’s where outsourcing can help. Blogging is one of the services a quality outsourcing firm can handle with ease. If your current outsourcing firm doesn’t make Internet marketing a priority, it is time to switch firms. The Internet is where a worldwide audience can be marketed to and where tons of new business comes from. Most blogs can be created and hosted for free. The expense comes from the labor costs of keeping the information fresh and posting efficiently. Would you believe that you can get experienced Internet marketing for as little as $5.00 an hour? This is the power you need to take your business to the next level of exposure. Learn how outsourcing your marketing tasks can make your business money.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

How would you like to have your business professionally represented to millions of potential customers at the lowest cost possible? Have you priced traditional forms of advertising such as direct mail or industry journal ads? Traditional forms of advertising can cost a fortune, have limited exposure and restrict the types of media that you can use to connect with prospects.

The Internet can provide a wide variety of advertising options that would not be available to most small businesses. Instead of boring print ads, imagine showing a video to your prospects that introduces them to your products, services and staff. You could show testimonials of current customer satisfaction or even a staff member demonstrating your product. The power of video can not be denied. But the amount of exposure that your video has compared to direct mail can be just pennies on the dollar.

Outsourcing your video marketing tasks has never been easier. Overseas reps properly trained in video and Internet marketing can place your business in front of a worldwide audience for as little as $5.00 an hour. In just a couple of hours, dozens of your videos can be SEO optimized and submitted to free video hosting sites such as Youtube, Google Video and others for a fraction of the cost of direct mail, newspaper or trade journal fees. Did you know that you can put video in your Internet press releases? This increases the visibility of your company and helps build search engine positioning of your company website.

Outsourcing is the answer to worldwide exposure. Don’t let big labor costs and expensive marketing training keep you from partaking in this fantastic opportunity. All you have to do is represent your company and the great services it can provide customers by creating a video. Outsourcing can do the rest!

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Books are as popular as ever as a way to not only create wealth and celebrity, but even to  market your company. Businesses all over the world are using books and pamphlets as calling cards to help spread the word of their products and services in a viral manner. One book could be handed over and over to tons of influential buyers, managers and decision makers that will get one of the best marketing tools you can create.

And they way books are now written, printed and distributed has changed because of the Internet. Having an Internet savvy outsourced firm help you with your book will increase the speed and efficiency of how your book gets into the hands of those decision makers. For as little as $5.00 an hour you can have your own dedicated overseas rep collecting content, writing articles, posting blogs and help research printing expenses. Did you know that simply posting original content to a blog on a regular basis over a one year period can create content for an entire book?

Transcribing the content from your teleseminars and phone interviews can create a wealth of content as well. Your outsourced virtual assistant can do all of these tasks for you for a song. They can collect the content and sort it into folders, keep all the records straight and even help with graphics and design with their desktop publishing skills.

When it comes time to market your book, your rep will be there for you then as well. Marketing on the Internet has never been easier and effective. Your rep can use popular social networks like Twitter, Facebook and Squidoo to create a buzz, build relationships with potential customers and build special pages to advertise and even sell the book from. Social networking has become the number one marketing tool on the Internet to sell not only books, but CDs, transcripts, MP3s and any kind of information product. Look further into how an outsourcing firm can you into a real published author!

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com

Every business providing content or a presence on the Internet today needs to have video marketing as a part of their online strategy. The power of video has yet to be realized and any business with a video marketing strategy already in place will be ready for the features of online video as it rapidly changes in the coming years. Outsourcing gives you the unique opportunity to cheaply and easily step your company up to the plate and be there when ideas start to flow. Promoting your business on the web is a powerful tool for a global awareness of your brand image.

The success of marketing your videos on hosting sites such as Youtube and video.yahoo is based heavily on the use of keywords and tags. Tags are how the search engines find a video and match it up to a particular person’s search results. Having a good search position result on Google or other search engines is how new business is created on the Internet. Google can’t see the content of a video, so keywords play an important part in a search engine matching the video to a result. Does your virtual assistant know these keyword techniques? An outsourced rep properly trained in video marketing can accomplish these tasks quickly and easily.

Learning Internet marketing techniques could cost your business a small fortune. Overses reps already have the knowledge to get your online marketing efforts off the ground and with the best results. Not only does outsourcing your video marketing save you money, it helps grow your business by exposing your products and services to the world. A partner that helps increase your profits while cutting labor costs in half? And for as little as $5.00 an hour? This is not outsourcing of the past. Today’s overseas reps are specially trained to keep up with the changing technology and demands of Internet savvy businesses.

Online video is the wave of the future. Changes in this field will happen in the blink of an eye, and without advanced notice. Your business needs the strength that outsourcing provides. Be there for your customers as their technology grows. Will your business be ready?

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com